Dave Fleet

JANUARY 17, 2011

Tweet Looking for books to populate your reading list for 2011? I also reached out to you – the readers of this site – for suggestions on what to read, and they obliged. Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction.

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List Banking Flickr ROI 382

Dave Fleet

AUGUST 12, 2011

Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Their list: Quality. No, adding a “share&# button to your site doesn’t make your product “social.&#. What would you add to the list? Innovation. Never/ever. Revolutionary. Oh, wait, you will?

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Press Release Industry List Products 377

Dave Fleet

APRIL 4, 2011

Sounds like a good way to get yourself smacked by Matt Cutts : “To trick the search engines, these managers employ programmers who create dummy Web sites that link to a client’s approved list of search results. The more links, the higher the approved sites rank.&#. Hop on over for the full list.

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Reputation Facebook Engineering Google 247

Dave Fleet

FEBRUARY 2, 2011

Filter your reading – Rather than fearing drinkin from the Twitter firehose, create a list of people who consistently post things that interest you and let them generate your reading list. Bonus: you’ll find stories from sites you don’t normally check.

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Twitter How To Reputation Curation 419

Dave Fleet

DECEMBER 6, 2010

Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. The list of organizations getting blindsided by online attacks is growing ever longer. Apparently the first target, early next year, will be a major American bank.

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Case Study Banking Issues Organization 401

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients.

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Compete Quantcast Sample Samples 277

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. That approach is ineffective in social media. It’s a waste. Social media doesn’t fit into a neat silo.

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CPM Comparison Diagrams Sentiment 413