Buzz Marketing for Technology

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B 252
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

It means they’ve got to use that first “viewing” wisely, offering immediate and easy ways to engage visitors further upfront: Email list. Test: The various methods listed above to determine which ones actually have a positive impact on conversion rates. What does this mean for marketers? Blog subscription. Gift download.

Brands 279
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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

I personally conducted the interviews with those customers to understand things like: what do they read – physical print pubs, what do they read online – list of sites, where do they go online for news – list of sites, how do they get their news – Twitter, RSS readers etc, where do they go online to learn – trusted sources, what events do they regard (..)

Data 241
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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. The good news is that it doesn’t have to be tricky. Stay focused.

ROI 241
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

The list of variables that create a good (or bad) checkout experience goes on and on. Wanted to compare prices on other sites. Shipping costs were listed too late in the checkout process. Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Consumers are openly fickle, and telling.

Cost 247
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Learning 2.0 - The Things

Buzz Marketing for Technology

This site was created to support PLCMCs Learning 2.0 23 Things             Recording Progress Listed below are 23 Things (or small exercises) that you can do on the web to explore and expand your knowledge of the Internet and Web 2.0. Have some Flickr fun and discover some Flickr mashups & 3rd party sites.

Web 2.0 279
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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. ESPN’s site lists one ranking by the Associated Press, one from a USA Today poll, one from an ESPN poll, and one from ESPNU fan ranking.

Data 176