Janet Fouts

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14 step bare-bones guide to influencer outreach

Janet Fouts

There is no cookie cutter answer for an influencer list on a particular topic because you have to fine tune the list of influencers to the ones who are most likely to be interested in what you have and willing to talk about it. Create a first draft list of influencers who are posting consistently relevant information.

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Why people don’t get Google+

Janet Fouts

You have to understand one of the best and least understood features of Google+ and that’s the “Circles” Circles allow you to segment your friends on Google+ into groups similar to lists on Facebook. One list for foodies, one list for hardware geeks, a list for social media folks, a list for news and on and on.

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50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Oh, and let me know who I’m missing, I know there are a lot of great people to add to this list. Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

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Hubspot 3 launches

Janet Fouts

But creating and publishing a landing page can require a designer, a coder, the marketing team and possibly a consultant in SEO, user interface and conversion! Creating landing pages to focus a user’s interest on a specific topic and give them great information is key to inbound marketing. Now Hubspot is changing that.

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Pinterest for Business?

Janet Fouts

On top of that their sign-up process is really designed to “automatically” build your following by notifying your entire list of connections that you’ve joined and suggesting they follow you. Name your boards with SEO in mind. Create your board title with SEO in mind.