Buzz Marketing for Technology

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile it totally optin and you need to start building your mobile optin list now. Facebook will move into Mobile Ads – having said what I just did about us marketers not having a good mobile optin list – its just so natural for Facebook to ask you (you will ask us first Mark right?)

B2B 279
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5 ways to use social media for solution marketing

Buzz Marketing for Technology

Just search competitive terms paired with “replace” or “upgrade,” and voila, a list of solution prospects! This will lead to 250 articles with mentions of your solution, as well as links back to your site (think of the SEO value there!). 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Probably not. But wait there’s more!

Marketing 197
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Specific elements, such as calls-to-action, landing page layouts, homepage design and forms, are high on B2C marketers’ list of optimization priorities—and yet, they are very much a part of a B2B site.

B2B 252
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms. Results : $250,000 sale found using social media and completed in 14 days.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. This is the key to growing your fan base “virally”.

Facebook 150
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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Use the List View. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. I have personally found that List view is a better and more productive way to navigate through the feeds. I like the idea of List View, but it just doesn’t work with me. The list view is king.