Harp Interactive

AUGUST 3, 2010

Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Once you have short-listed the candidates next comes the interview. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills.

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. Optimize Google Maps and Local searches and use enhanced listings option that allows custom anchor texts.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

NOVEMBER 2, 2010

Create a master-list of keywords & descriptions: It is crucial to arm your teams with brand and promotions-related keywords and descriptions that will create alignment of message and search engine resonance for improved ranking. Publish a press release through PRweb or PR Newswire to gain more real-estate on search engines.

Press Release 219

Press Release Communities Badge Real Estate 219