Techipedia: Tamar Weinberg

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Beyond your regular evergreen content, this newsletter will provide you with breaking developments and other useful articles in social media that will help you further your digital marketing goals.

Marketing 186
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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

Here is how you can reach out to Mom Blogs: Make a Target List. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Here is the list I use. You are welcome to start with this list. Offer Something Good.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Alert: This list is not exhaustive. What can you add to the list? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations.

SMS 187
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. and is listed first. And for users who have yet to decide on a specific vendor, Yelp’s listings – as with CSEs above – are sorted based on the quality and quantity of positive reviews.

Adwords 171
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase newsletter sign-ups. Create a Facebook page and integrate home listings. Even if you’ve decided you have the budget for social media, where do you focus?

Industry 231