10 Email Sins You Must Stop Committing Right Now
Almost Savvy
MARCH 22, 2012
Newsletter Sin: Just because someone once handed you a business card does not make it OK for you to add them to your newsletter email list. People who do not want to be on your email list may unsubscribe, but they also may mark it as spam (not a good thing for you). The ability to opt-out is not the same thing as opt-in.
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