Ari Herzog

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Adding Facebook Pages to Lists is Harder

Ari Herzog

Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe.

List 133
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Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. The list goes on. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161
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Learn Email Marketing From Butchers

Ari Herzog

You will have a cleaner list because people have to use their real email addresses in order to confirm their subscriptions. Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Related articles you may enjoy: Why Email Marketing Still Sucks.

Marketing 115
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Seth Godin Contradicts His Marketing Advice

Ari Herzog

Seth Godin gives free marketing advice every day on his blog. Seth wrote in that 20-month-old article: Your fans don’t want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. Learning Online Marketing from McDonald’s and Coca-Cola. Your sneezers.

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Commentary on Search Engine Marketing

Ari Herzog

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

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3 Email Marketing Examples Not to Copy

Ari Herzog

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. As such, and because I didn’t ask for it nor do you provide a means of unsubscribing, please remove me from your list. How come it isn’t? -- Thank you for reading 3 Email Marketing Examples Not to Copy at AriWriter.

Examples 122
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Feature Friday: 5 Pitfalls Social Media Marketers Must Avoid

Ari Herzog

One key point of advice which must be adhered to is when you first establish your social media business, you must be careful to avoid the five pitfalls listed below: 1. It should outline a risk and cost analysis, an operating expense list, and a growth time line. What’s the Plan? The first pitfall to avoid is Lack of a Business Plan!

Features 110