Techipedia: Tamar Weinberg

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

Here is how you can reach out to Mom Blogs: Make a Target List. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Here is the list I use. You are welcome to start with this list. Offer Something Good.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations.

SMS 187
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How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Each year, this post has gotten bigger and better, and for my 30th birthday, I offered 300 great links that can most certainly act as the only internet marketing schooling you’ll ever need.

Marketing 186
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Here’s a list of useful campaign tracking tools to get you started: Facebook’s Campaign Tracker and Insights. Their dashboard also lists other trials they may be interested in based on their preferences and the research facilities closest to them. Advanced campaign tracking tools make it much easier to identify issues and correct them.

Research 194
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. and is listed first. And for users who have yet to decide on a specific vendor, Yelp’s listings – as with CSEs above – are sorted based on the quality and quantity of positive reviews.

Adwords 171
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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

I found a slew of “top 20” or “top 50” or “top-whatever” lists. Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.” No one was publishing lists of up-and-comers. This blogger list was automatically generated, rather than spending days compiling a list with Google.

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different.

How To 155