Social Media Strategery

article thumbnail

A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes.

List 131
article thumbnail

Our Flaws Are Our Strengths

Social Media Strategery

The list of my mistakes and flaws could go on and on. I have constant anxiety over the fact that I give presentations talking about how success isn’t measured using impressions and likes, yet I find myself building client reports that do exactly that. I’ve sent emails complaining about how bad my client is…to my client. Just ask my wife.

Compete 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

I’ve listed some below but could easily come up with a dozen others over a beer or two. Across industries, there are virtually limitless first mover opportunities for brands to creatively address some of the most long-standing and frustrating customer experience issues. Home Improvement.

Sports 107
article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Social media monitoring platforms have been around for years, but their hefty price tags often relegated them to a wish list for many organizations. As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget. Paid sponsorships. Those “influencers” you’re always trying to reach?

article thumbnail

Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

The list goes on. In our rush to optimize every tweet, email, and click, we’ve created inconsistency and unpredictability not just for customers, but for people in the organization too. When someone talks about “omnichannel marketing,” they’re usually talking about the channels marketing controls — social media, digital, TV, print, PR.

article thumbnail

What Does Government 2.0 Mean to Me?

Social Media Strategery

Expo Showcase , I have been incredibly busy trying to pull together presentations, talking points, attendee lists, and other logistics for next week. Thu, Sep 3, 2009 Government 2.0 Because Booz Allen is a Diamond Sponsor of next week’s Gov 2.0 Summit , and I’m on the Program Committee for the Gov 2.0 claudiap Man, I sure hope so!

Gov 2.0 77
article thumbnail

The Many Roles of an Internal Community Manager

Social Media Strategery

Who are they going to trust to get them an answer – the person they see using the platform every day or some faceless/nameless guy behind a distro list email? You’re going to receive emails, Yams , phone calls, and IMs from everyone asking for your help because you’re the person they see most often and using the platform.