Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

JANUARY 12, 2011

When Twitter goes down your follower list and the people you follow completely disappears. If you haven’t backed up those lists, you have lost not only your customers but also your brand ambassadors. TweetBackup : A tool to export and backup your tweets and friends list.&#. Both numbers reset to0.

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

APRIL 8, 2011

Following is a comprehensive list of information regarding Google's new feature: You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it.

Google 228

Google Features List Resources 228

Harp Interactive

APRIL 8, 2011

Following is a comprehensive list of information regarding Google's new feature: You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it.

Google 223

Google Features List Resources 223

Harp Interactive

JANUARY 12, 2010

As promised in part one of this blog post last week, here is a comprehensive list of tools you can use to monitor, organize, archive, and manage your online reputation on the different channels and platforms that populate the World Wide Web. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

DECEMBER 1, 2009

Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Optimize Google Maps and Local searches and use enhanced listings option that allows custom anchor texts. Use 301 redirects instead of 302 or Meta refresh.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

APRIL 6, 2010

What’s nice is that you can actually click into each individual result and view the actual listings. These stats can serve as meaningful benchmarks as you launch and continue to build and measure your social media presence and impact. Note: Harp Social has no affiliation with Website Analyzer. We have not tested this tool for accuracy.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

FEBRUARY 9, 2010

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Known as the Twitter Yellow Pages, A search directory of people by area of expertise, profession or other attribute listed in personal profiles on Twitter.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

DECEMBER 8, 2009

You can be straightforward, clever, show personality or simply list a few descriptive phrases separated by commas. Twellow is a directory of public Twitter accounts listed by categories. You have 160 characters to tell everyone who you are and what your interests are! We recommend WeFollow and Twellow to start.

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

SEPTEMBER 28, 2010

Keeping an eye on this list is critical to optimization! Just below the demographics chart you should see “Tab Views.” Here you will find how many people are visiting your different tabs. Take note of your first & second most visited tabs.

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

JUNE 16, 2010

Here’s a good, brief list of second tier social media sites broken down by business type. Know what’s out there and what may benefit your business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Monitoring is Essential.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

JANUARY 1, 2009

We devise long-term solutions to monitor your brand and guard against negative listings on search engines. Harp Social is geared to develop strategies and implement systematic programs for dealing with negative websites. Learn more >.

Reputation 150

Reputation Skills SEO Engineering 150

Harp Interactive

JANUARY 6, 2010

For a comprehensive list of tools that will help you monitor your online reputation and keep you posted on all the conversations taking place in the social media universe stay tuned for part two of this blog post that will publish next week. Tags (keywords on social bookmarking sites and Twitter Hashtags). Press releases.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

FEBRUARY 23, 2010

Google Buzz nearby mobile feature serves up a list about places, and users can read Buzz info about those places from others who are both in and outside their networks. BrightKite Gowalla and Loopt allow users to check in at locations, and the ability to share that activity among a network of friends. Foursquare allows for check-ins.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

OCTOBER 6, 2010

Here are some reasons that you might choose to run a sweepstakes, contest or coupon give-away: Sweepstakes are a powerful way to: build your email or mailing list. Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

AUGUST 3, 2010

Once you have short-listed the candidates next comes the interview. Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills.

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. The uses and benefits of Twitter are growing and expanding everyday. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. The uses and benefits of Twitter are growing and expanding everyday. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

MARCH 9, 2010

Companies should set forth clear limits and a list of “don’ts”. Corporations should include social media policies in their general business conduct policy and guidelines. Encourage employee/member participation that is transparent and prohibit covert solicitation.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

APRIL 13, 2010

EX: <fb:swf swfbgcolor=&# 000000″ imgstyle=&# border-width:3px; border-color:white;&# swfsrc=’[link] imgsrc=’[link] width=’340′ height=’270′/> For complete list of allowed tags: click here. If you create multiple polls for a Page, only the last one will display within your Box or Poll tab.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

MARCH 17, 2010

Voice Marketing: Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the customer. A mobile ad can contain a phone number that the customer can select and call instantly from their cell phone.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. In her article, she covers key terms to monitor including: You. The company name. Company CEO and/or executive team. Company spokespeople. Competitors. Highly visible employees. Key stakeholders/shareholders/investors. Choose a Monitoring Platform.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

DECEMBER 18, 2009

Segmentation for email campaigns: To make your email campaigns more effective, segment your list based on customers’ shopping experience and history. Make sure that you have fresh product photos available and uploaded for ease of use. This enables you to target your communication more effectively for higher conversions.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

MARCH 3, 2010

Backups your Twitter profile, all of your posts and a lists of your friends and or followers. Below are some useful apps and services, mostly free or with low subscription fees, for backing up your social media accounts and more. TweetBackup. TweetBackup is a free Twitter internet-based backup service.

Social Media 270

Social Media Vimeo Delicious Applications 270

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

NOVEMBER 2, 2010

Create a master-list of keywords & descriptions: It is crucial to arm your teams with brand and promotions-related keywords and descriptions that will create alignment of message and search engine resonance for improved ranking.

Press Release 219

Press Release Communities Badge Real Estate 219