Buzz Marketing for Technology

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Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. The fact is that folks like Walt Mossberg are on everyone’s list – digital doesn’t mean accessible! Hey, I feel for you.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. ESPN’s site lists one ranking by the Associated Press, one from a USA Today poll, one from an ESPN poll, and one from ESPNU fan ranking.

Data 176
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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

I personally conducted the interviews with those customers to understand things like: what do they read – physical print pubs, what do they read online – list of sites, where do they go online for news – list of sites, how do they get their news – Twitter, RSS readers etc, where do they go online to learn – trusted sources, what events do they regard (..)

Data 241
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OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list.

Team 197
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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177
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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. Why not play 20/20 Vision !

Marketing 229
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

The list of variables that create a good (or bad) checkout experience goes on and on. Shipping costs were listed too late in the checkout process. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!).

Cost 247