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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. To directly generate leads.

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too?

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Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

They connect on LinkedIn with other people. We then immediately click through to LinkedIn. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper). People also tweet with other people. Resources mentioned: .

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook. 10 Ways to Stomp Random Acts of Marketing (white paper). What content is producing the most leads?

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The State of Social Media In The UK

Mindjumpers

LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. It is also good to know that in terms of disposable income, LinkedIn has the highest percentage of people in the high income group. 2012 Social Marketing & New Media Predictions [White Paper].