Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B ROI Engineering Social Media 209

Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Brands 213

Brands Social Capital Hubspot StumbleUpon 213

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Share this on Linkedin. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Share this on Linkedin. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. are designed to help you connect with one another and share knowledge and expertise.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150