Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. Connect with him via LinkedIn and Twitter. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. How-To Guides. Infographics. Case Studies. Checklists. Social media posts. Photographic images. Animations.

Content 187

Content Curation Marketing SEO 187

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

OCTOBER 1, 2017

Not LinkedIn. 8 Steps to Develop a Social Business Plan (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar 5 Reasons You Need a Personal Branding Strategy and Plan 15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now. Not Facebook.

Strategy 166

Strategy Marketing Training Small Business 166

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar How to Write Your Brand Story – 6 Must Have Content Elements Why, What and How of an Audience First Marketing Strategy and Segmentation. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Register for a webinar , a seminar, or a newsletter. Register for a webinar , a seminar, or a newsletter. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play.

B2B 52

B2B Strategy Brands Content 52

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. Events and webinars. or white papers, you’ll want to use them for lead generation. Instead, you typically host them on either your website or a third-party site. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” I co-authored a white paper with SocialFish about social media policies. They are already on Facebook, LinkedIn and Flickr. My first thought was Duh!

Policies 222

Policies Social Media Handbook Guidelines 222

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? Read this meeting script and summarize five key points that we can share on LinkedIn. You: Expand this post again for LinkedIn, catering to an Enterprise audience.

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

MARCH 8, 2018

Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. How to Create Facebook Content Like a Boss in 2018 (webinar). Facebook Marketing in 2018: Trends + How to Conduct a 10-Point Checklist (Webinar).

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

NOVEMBER 10, 2016

Imagine that B2B is like LinkedIn and B2C is like Facebook. Simply put, your LinkedIn connections are like-minded business people who analyze your posts for intrinsic worth and you have a moderate to familiar working-relationship built based on previous interactions. So what sets these two categories apart?

B2B 119

B2B Marketing Loyalty Comparison 119

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Take for example your classic white paper. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

APRIL 11, 2012

Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

Insurance 174

Insurance Activities Social Media Policies 174

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. How to Get Your Social Marketing Budget Approved (white paper).

Data 60

Data Social Media Brands Authentication 60

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We worked with Avectra to publish a white paper on Social CRM for Associations. This is a big project.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

MAY 20, 2014

In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for. But they do watch recordings, on the weekends, early in the morning, or late at night.

Engagement 144

Engagement Content Klout Groups 144

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 154

Social Media Engagement Meme Buy 154

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! Co-Creation. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 60

Social Media Engagement Meme Buy 60

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Two of the most popular approaches include: Selling from an online webinar : This means having your digital product ready for sale, affiliate platform setup, partner that has a large email list (10,000+). What conferences do they attend? Do they print off an ebook and put it on his desk?

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

MARCH 1, 2017

Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Webinars can be used to go over a particular topic your audience has a problem with, demonstrate a new product or service, or just to start a discussion.”. A huge benefit of a hosting a webinar is the feedback,” Beohar has discovered.

Real Estate 20

Real Estate eBook Hosting Discount 20

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Buffer’s Week of Webinars on Digital Marketing. Social Media Quickstarter. Offered by : Constant Contact.

Class 40

Class Skills Social Media Marketing 40