Webbiquity SMM

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by. Here are five tips to help grow your LinkedIn network.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

APRIL 11, 2012

Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Of the seven who are, three have fewer than 100 followers. Six of the seven companies tweet, on average, less than once every four days. Eight companies have 50 or fewer followers. • Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” Improve your webinar presentations with a live audience. ” You have to ask for leads. ” Keep videos short.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

FEBRUARY 21, 2012

Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content can be produced in a wide variety of formats: • White papers.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 17, 2013

Here are a handful of practical tips for how to repurpose existing content, such as transcribing videos: “If you have videos, screencasts or webinars produced for your content marketing campaign then getting these transcribed into an eBook can offer a valuable way to create a new opt in offer.”

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 2, 2010

Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts. Share this on LinkedIn. social media, PR, advertising) that support that activity. Share this on Bebo. Subscribe to the comments for this post?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 27, 2021

LinkedIn was launched in 2003 and had reached one million users by August 2004. Online events—webinars—started in 1996. Virtual event platforms evolved beyond webinars. B2B influencers are most active on LinkedIn and Twitter. You no longer needed to own a printing press. Social Media Marketing Becomes a Thing.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

NOVEMBER 6, 2013

Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

APRIL 23, 2013

” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. With 71% of respondents who look for information, searches are by far the main source of information.”

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 6, 2012

7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 18, 2012

LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Marketing Charts ). ” ( Ad Age ). Social Media B2B ). Social Media B2B ). MarketingProfs ). MarketingProfs ). MarketingProfs ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Marketing Charts ). ” ( Ad Age ). Social Media B2B ). Social Media B2B ). MarketingProfs ). MarketingProfs ). MarketingProfs ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Jeff Ashcroft – @JeffAshcroft.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 26, 2010

Share this on LinkedIn. 13 Facebook Page features that will make your day by Socialbrite. ** 5 stars. 4 Tips for B2B Marketing on Facebook by Mashable. Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. 500 companies.

Statistics 219

Statistics Research Social Media B2B 219