Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. That is like having a kitchen full of cookbooks and tools while eating some ramen noodles because they are easy. At the end of 2013, I predicted that 2014 would be The Year of Social Metrics.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

JULY 14, 2012

If you have a major supplier that is important to you, why not communicate through LinkedIn, Facebook, or Twitter where your mutual customers hang out. Social media is a business tool. It’s not just a marketing tool. Let your customers see you interact. Keep it positive and take care of challenging topics in private.

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

JANUARY 16, 2013

In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of tools available to help you listen. TweetDeck and HootSuite are social media management tools. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? More small businesses are utilizing the SEO marketing tool over any other type of marketing. It depends on the market and how well you get your information out.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JULY 8, 2011

Keyword research tool. LinkedIn Answers. Article directories – Which articles are most popular? Google or Yahoo! Q&A websites like Yahoo! Answers, Answers.com, and Quora. Television – Are there talk shows, reality shows, or other programming related to your niche or industry? What are they talking about?

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

NOVEMBER 7, 2011

For some businesses, YouTube might be the best tool. It’s on. Who’s going to win? Is it Facebook? For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. Currently, that position is held by Facebook.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

JUNE 27, 2014

Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. Use a tool like Google Analytics to see who’s coming to your site, where they come from (referrals, search, social media, ads, direct), what they do, what they use to navigate your site, etc.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

JULY 26, 2012

This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Those outposts are great reputation management, brand building, and authority building tools. They build trust. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

JULY 6, 2015

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

JULY 6, 2015

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

OCTOBER 28, 2011

Whether you were on Twitter, LinkedIn, Facebook, or somewhere else? You can use it as another networking tool. Have you ever wondered where your social media posts went after you shared them? Well, Google+ is making that possible. It’s really a recycled idea from the Wonder Wheel. Remember that Google product?

Google 93

Google LinkedIn Social Media Examples 93

Small Business Mavericks

SEPTEMBER 18, 2015

They make great marketing tools. Popular social media websites include Facebook, YouTube, Pinterest, Twitter, and LinkedIn. You have to click a link to go from one page to another. A blog lists web pages in reverse chronological order, but you can also navigate between the pages by tags and categories.

Domain Name 70

Domain Name Marketing Small Business URL 70