Adam Cohen

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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Share this on LinkedIn. Understanding of Conversational Technology. Related Posts.

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Billboard Yourself

Adam Cohen

The Digital Five Tool Player (7). Share this on LinkedIn. The Economic Downturn Is Accelerating Digital (0). 1 + 1 = 3: Rosetta and Brulant (8). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This!

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Just edit the name in this flash tool below (feedreaders may need to click through to enable) and download the image.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. The Digital Five Tool Player (7). Share this on LinkedIn. The general sense was, “that wasn’t so bad&# and “exhilarating&# at the same time. Three Industry Examples. Related Posts.

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On Facebook and the Death of Etiquette

Adam Cohen

The Digital Five Tool Player (10). Share this on LinkedIn. Do you thing Facebook etiquette is a lost art or a lost cause? Photo credit: fdmount via flickr. Related Posts. Micromarketing: Relationship Marketing Through Advocacy (5). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Share this on Facebook. Tweet This!

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On Beyond Snake Oil

Adam Cohen

The Digital Five Tool Player (7). Share this on LinkedIn. For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Related Posts. Making the Leap: Why Companies Struggle with Social Media (9). Tweet This!

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Social Media Chat Tuesday, July 21st

Adam Cohen

(Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) More about this blog here. Thanks for dropping by.