Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. This excellent study provides a wide array of answers, statistics and insights. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Surveys and third party research are falling, with social data and the interrelation of online channels up. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Bare Feet Studios

JANUARY 25, 2011

It’s a decent question to ask, either formally via a survey or informally in conversation one at a time. IT, it might be said, now has some fun stuff to support in terms of unblocking access to Facebook, Twitter, LinkedIn, YouTube and adding blogs to the company’s IT assets. Which ones do your customers use?

Social Media 52

Social Media Smart Phone Trends Policies 52

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. So far, so good! Continue reading Missing the Boat on KM. -->. Register to Comment.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Repurpose Old Content. Switch Angles.

Marketing 60

Marketing Statistics Directory Data 60

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. And half of B2B decision makers use networks like LinkedIn to research information and consume information. to drive conversion-focused content like webinars or white papers. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Mindjumpers

NOVEMBER 10, 2011

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Drip useful content into relevant LinkedIn groups. Knowing your audience is just as important as knowing yourself.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

FEBRUARY 20, 2020

In the Business Insider 2019 Digital Trust Report , LinkedIn ranked the highest for user trust. By contrast, Facebook ranked seventh, and 47% of those surveyed said they think Facebook is extremely likely to show them deceptive content. As mentioned, LinkedIn is the top social media platform for this. White papers.

How To 108

How To Social Media Management Policies Social Media 108

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. Are your B2B buyers hanging out on LinkedIn?

B2B 52

B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Let’s say that the same company has 20 employees, each has the average number of 338 LinkedIn connections. Let’s do some basic math.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

FEBRUARY 17, 2023

There are so many ways, such as conducting surveys and asking people about their preferences. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Here’s an example. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. Before we jump into promotion, let’s first talk about your content. It needs to be the type of content that converts.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. Before we jump into promotion, let’s first talk about your content. It needs to be the type of content that converts.

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. I go, “Look.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Komen ranks 56th of 79 surveyed. Just because you’re not listed on some survey of the best cruise lines, does not mean you’re not making any money. Eric : Yeah, yeah. Jay : Exactly. In 2011, Susan G.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MAY 19, 2014

It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. Evidently – at least according to this survey – blogging is far from over.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Myrland Marketing

SEPTEMBER 21, 2010

I asked my friends and followers on Twitter , LinkedIn and Facebook how it made them feel when they discovered comments were disabled. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? In essence, you’re taping my mouth shut. Share Share this on del.icio.us Stumble upon something good?

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones). A link to the company blog(s). •

Press Release 200

Press Release scribd Vimeo How To 200

agora pulse

NOVEMBER 10, 2016

Imagine that B2B is like LinkedIn and B2C is like Facebook. Simply put, your LinkedIn connections are like-minded business people who analyze your posts for intrinsic worth and you have a moderate to familiar working-relationship built based on previous interactions. So what sets these two categories apart?

B2B 119

B2B Marketing Loyalty Comparison 119

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Only 5% of the marketers worldwide surveyed in their annual report never share other organization’s content, while nearly ? Content Curation: Everyone Is Doing It. You Have to Refine and Improve.

Curation 103

Curation Curata Content Mashup 103