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What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.

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The Complete Guide to LinkedIn Events

Oktopost

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events.

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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Using such solutions allows users to create highly-personalized experiences with polls and surveys, branding elements, waiting room agendas, and other features that audiences adore.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. This is where the fun stuff comes in: social media.

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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

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Audience engagement: What it is and tips to improve it

Sprout Social

24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about. Webinars Webinars are an excellent medium for Q&A sessions. Simply ask your audience a question and give them a couple of responses to choose from.