Brands Spent a Whopping $673B on Social Media Ads in Five Years
The Realtime Report
MAY 30, 2023
According to a Statista survey, brands spent $73.2bn on social media ads in 2018. According to Statista Advertising and Media Outlook, Meta had a massive 55% market share last year, nearly four times more than LinkedIn, the second-largest social media advertising brand. Two years later, this figure practically doubled to $132.7bn.
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