Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors.

Data 100
article thumbnail

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors.

Data 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

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