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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Linkedin.

B2B 198
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. At the very least, you’ll be able to craft more intelligent, informed questions for your survey.

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Time Spent Online Matches Time Spent Watching TV

Idaconcpts

Forrester’s survey does show a significant increase in the number of people using the Internet to watch streaming video,” the New York Times’ BitsBlog ’ reports, with “33 percent of adults surveyed [saying] they use the Internet to watch video, up from 18 percent in 2007.”. Share this on LinkedIn. Share it on StumbleUpon.

Survey 132
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Facebook vs Twitter (A Comparison)

The Marketing Blog

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

According to a survey commissioned by identity protection services firm Kindsight, nearly two-thirds of respondents worried that banking, credit card or other personal info could be stolen from their computers. According to an August 2009 survey of US consumers by the American Bankers Association (ABA), online is now the No.

Banking 137
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Seven Ways to Use Social Media for Business

Webbiquity SMM

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. LinkedIn – 78%. When asked to look forward, two-thirds of marketers said they plan to increase their use of blogs, Facebook, video, Twitter and LinkedIn.

Report 191