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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

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How to Schedule LinkedIn Posts: A Quick and Simple Guide

Hootsuite

Can you schedule posts on LinkedIn? If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. Then, select LinkedIn.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Strategy advice Stuck on where to take your social media strategy next? Why not leverage ChatGPT for social media strategy ? Try using prompts like: Create a three-month social media strategy for an organic snack company. Want a synopsis of your last webinar to share on LinkedIn? ChatGPT can help. ChatGPT: [Output.]

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. You can’t do it all alone.

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. First up is a social media content calendar template from HootSuite, which incorporates five popular platforms: Facebook. Content Cal has added an element of automation to its social media content calendar template.

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