Trending Sources

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Social Sharing Buttons in Single Post Templates

Kikolani

One of the main blog post promotion strategies I cover in my new eBook involves the big three social networks: Twitter, Facebook, and LinkedIn. You can insert them into your templates in order to show everywhere, including the home page and archive pages, or you can insert them into just your single post template so they only show when you are viewing a single post. Without further ado, here is the code you will need to implement social sharing buttons in your single post templates. LinkedIn Share Button. Why Are Social Sharing Buttons Important?

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. 43% of marketers have found a customer via LinkedIn in 2013. What to expect. Trends in the marketing mix.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Start here with these  6 proven strategies for promoting content across social media  – They’ve worked for us, and they can work for you as well. LinkedIn: An audience of professionals. Let’s jump in! . 1. Share that ! Peers.

Planning a PESO Strategy with Integrated Teams

Spin Sucks

So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. That said, the process I take you through below should serve as a template to use for your own team structure, internal communications pipeline, and PESO strategy needs. Many of those could also be used as lead magnets. Rinse.

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33 Ways Your Social Media Plan Will Make You More Successful

Convince & Convert

Rock This Social Media Plan Template There is an algorithm we follow at CoSchedule to help us share our content, connect with our audience, and reach our marketing goals. And we’re giving it to you for free right now: Get your free social media plan template now! The rest of this post covers exactly how this social media plan template works. 2. It has a ring to it, right?

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Let’s take a look at how easy it can be to put a social media strategy that actually works in place. 3-Part Social Media Strategy That Actually Works. Part 1: Align Daily/Weekly Content Strategy With Goals. Your daily content strategy: Once you’ve defined your mission, goals and objectives, now it’s time to get into daily tactics. Template (Download).

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Drive Leads through LinkedIn. It might even be a dead buzzword. Always be Listening. Blogging.

Repurpose Content with These Six Tools

Spin Sucks

Are list posts part of your blog strategy? If you repurpose content, it allows you to embed your new presentation on your blog, your LinkedIn profile, or both. If you have a set of series posts, or you’re following a content hub strategy for blogging, compile similarly themed posts into one comprehensive eBook. Take Advantage of LinkedIn Publishing . Say what?

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7 Crucial Parts of a Successful Outreach Strategy

ProBlogger

And get this: the people who say that outreach is an effective content promotion strategy are  100% right. Outreach is a very powerful way to quickly get traction to your latest blog posts, an ideal traffic strategy for new bloggers. But my point is that a successful email outreach strategy  will  take up a significant amount of time. But what exactly is outreach? Not very.

How to Use LinkedIn to Connect with Top-Drawer Freelance Clients

Kikolani

For freelancers, LinkedIn is the 21st Century phone book. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn. There are two basic strategies for finding great clients on LinkedIn. One is to actively market yourself on LinkedIn to prospects you identify. You do this by making yourself look amazingly knowledgeable, professional, and well-connected on LinkedIn. Here’s a rundown of the best LinkedIn strategies I’ve found for attracting great-paying clients.

Your Blog as Part of an Overarching Business Strategy

ProBlogger

And the functions of your blog as part of your overall strategy don’t stop here – bear with me, the full list is coming. On their blog, they not only speak about Hootsuite features or company updates, but also about more general topics, such as how to publish articles on LinkedIn  or what a social media manager should check off their daily to do list. You Branding. How come?

Social Selling Tips: 3 Sales Lessons from The Amazing Race

Koka Sexton

Prevailing over outdated selling strategies requires a dedicated investment in team-based prospecting, where members share information communally and gain valuable insights from each other during the research phase. For job changes, a response plan might inlude names of additional contacts and template InMails to establish a new connection. The teams who win work together.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Sorry, but you only have 4 strategies.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. strategies and tips to build loyal tribes of brand advocates. Content Calendar Template.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. You can grab a Twitter handle and start tweeting in a matter of minutes; there’s no potentially paralyzing need to fill out a full profile that you can encounter on LinkedIn or Facebook.

How to Create Visual Content for Social Media on the Fly

SocialFish

These tools are going way beyond cutesy photo apps geared toward teens – now we’re seeing useful photo editing, layout tools, infographic templates, and even tools that let you easily add video and music. BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Awesome Nonprofit Social Media Decks from #14NTC If Net Neutrality is dead, what does it mean for associations? So cool.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Readers like to read examples of how one can achieve the results they want using your strategies. If Use LinkedIn to help you find the individuals within these companies. Unlike LinkedIn or Facebook, Twitter is open, making it easier for you to conduct research.). Browse through what they are sharing in major social media like LinkedIn or Twitter. When David Ogilvy.

10 Ways to Improve Your Editorial Calendar

Convince & Convert

If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule. When you integrate the points from this template into your editorial calendar, you’ll learn exactly how you can share your content, connect with your audience, and reach your marketing goals. Your team needs to be a part of your content marketing strategy.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Promotion is only a small aspect of a social media strategy. Perhaps your LinkedIn profile picture up to date, but your Facebook profile image is from three years ago. Create Unified Image Templates. great way to keep the look and feel of your brand consistent is to develop a style guide and social media templates. You can use a site like Canva to create your templates.

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule. When you integrate the points from this template into your editorial calendar, you’ll learn exactly how you can share your content, connect with your audience, and reach your marketing goals. Your team needs to be a part of your content marketing strategy.

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?  Step 1: Start With Your Content Calendar Template. Chan Kim and Renee Mauborgne wrote a book called the Blue Ocean Strategy. How to Plan Your Content Calendar With a Blue Ocean Strategy. And it sucks. But what if it didn’t have to be that way?

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Templates. Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. These At CoSchedule, we frequently complement our blog posts with templates to help our readers implement the advice they just learned from reading the posts.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Templates. Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. These At CoSchedule, we frequently complement our blog posts with templates to help our readers implement the advice they just learned from reading the posts.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.

How to Create Your Ultimate Blogging Calendar

Katie Lance

In addition, here are a few extra free resources to get you started with your blogging calendar: CoSchedule calendar template. HubSpot’s spreadsheet calendar templates. For example, my brainstorm word list includes: Social media and social media strategy. Content marketing, content strategy, blogging. Let me know if this sounds familiar. What happens? Stuck? Lists.

How to Use SlideShare to Attract 450k Views of Your Content

Socially Sorted

have a little content marketing secret.   It’s called SlideShare   (or now known as LinkedIn SlideShare, and we will get to why in a moment). Let me break a few fun facts down for you: LinkedIn has always loved SlideShare but now LinkedIn OWNS SlideShare. Slide Decks stand out on Twitter and LinkedIn with eye-catching images.  It’s a no brainer. Winning!

How to Create Customer Profiles to Reach Your Target Audience

Convince & Convert

We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product. This is where a simple customer profile template comes into play. social media strategy customer profiles customer service digital marketing greg ciotti help scout personas For instance:?.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Successful content marketing initiatives have many moving parts. Content Curation Tools.

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The Ultimate Guide to the Best Social Media Image Sizes

Rebekah Radice

LinkedIn. Use  tools like Canva or Relay  for pre-created templates  that will help with text and element placement. This image created for “ 10 Steps to Creating a Winning Social Media Strategy ,” is 600 x 900 and still sits at the top of Pinterest search for the keyword “social media strategy.”. LinkedIn. Skip to a Social Network. Twitter. Facebook.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously”) and Easel.ly , an infographic creation tool which “offers ready-to-use infographic templates that are categorized by subject.” does for Twitter and carries it across LinkedIn and Facebook”). Image credit: Buddy Media. viralWoot

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Four tools to revamp your marketing efficiency on Twitter

SocialFish

As social media managers, who probably have multiple accounts to handle, the entire cycle of strategy-creation-execution can become tedious. The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. This application has wide selections of professionally made templates that can make your design work hassle-free. The first page of Hastagify.me

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Using Sales Navigator to Identifying Decision Makers

Social Selling Masters

According to a recent demographics breakdown by BI Intelligence, LinkedIn has a user base naturally geared for  social selling. The benefits that LinkedIn delivers for its sales people does not end there, however. In 2014, LinkedIn released Sales Navigator as a standalone service. These lead recommendations will be pulled out of LinkedIn’s centralized profile database.

21 Social Media Tools for Smart Marketers

Rebekah Radice

Use that info to better tailor your marketing strategy to the needs and tastes of your audience. 4. Any successful social media marketing strategy  needs to involve relationships with successful influencers , content creators, and bloggers. Are you randomly posting to your Facebook Page with no clear strategy? Value your time online? Of Of course you do! The good news? Buffer.

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45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent Blog

  A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. offers free templates for infographic creation within their website. Easely.ly.

How Small, Fast-Moving Companies Use Social Media

Proactive Report

As you can see, LinkedIn is far and away their favorite social platform. In the last three years the usage has jumped form 80% to 94%.  So if you want to connect with the Inc 500, LinkedIn  is the place to go. 500 have a strategy in place. If your company does not yet have a strategy in place download this social media strategy template. 500 list?

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Sourcing B2B Content For Marketing Strategy! Content Marketing Guides, Tips and Tactics. ”).

How to Synchronize Online Marketing with Offline Sales

Ari Herzog

This new messaging needed to be filtered to a lot of different channels: our website, all of our social media accounts, public relations, print materials, sales templates, and more. With your offline strategies, a lot of that falls on your sales team. Connect on LinkedIn today. The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? In marketing speak, we call that a big hot mess. Hopefully, this can prevent some of that mess from happening. First: Create a Unified Message. Wrong.

Hubspot 3 launches

Janet Fouts

They’ve already done the conversion optimization for you within their templates.Pick your template as a starting point and add your own content. Use this data to fine-tune your inbound marketing strategy with the built-in A and B testing capabilities. The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Landing pages.

Pros and Cons of Starting a Blog

tradesmeninsights.com

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Pros and Cons of Starting a Blog Blogs can be a very important part of your social media strategy. I use it as the hub of all other activity and get more hits to it than our website. Pro – It’s Free! Con – Time Consuming.

7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

Step-by-Step Guide to Flawless On-Page SEO [Free Template] ~ The people at HubSpot knew their prospects struggled to keep track of everything they had to do to maintain strong on-page SEO, so they created an Excel template to help them. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. Image credit: LinkedIn.

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Dave Chaffey is CEO and co-founder of Smart Insights , an online publisher who provide guides, templates and training to help businesses succeed online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. Klout and LinkedIn can help here to find out the influencers current contacts.