Jeff Esposito

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Are you leveraging LinkedIn effectively?

Jeff Esposito

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting.

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Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% Does social media play a role in this?

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Jimmy Fund Helps You Social Media for Social Good

Jeff Esposito

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Are we as a culture addicted to social media?

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Social Media’s Redheaded Stepchild

Jeff Esposito

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). Image: Wikipedia.

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Reading is fundamental

Jeff Esposito

The Social Media Strategist. No B t Social Media. The Science of Social. LinkedIn for Business. I challenge you to think about turning off the tube for a bit and reading more in 2013. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Home Buying Everything You Must Know.

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.