Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Especially the articles of Jeremiah Owyang and Raj De Datta. BDAs – what exactly is it again?

Data 262

Data Software Applications Compete 262

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Buffer Social

MAY 1, 2017

A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad. Molly Pittman on LinkedIn. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

agora pulse

FEBRUARY 20, 2020

Not all social media platforms are trusted equally by users. And what can social media managers and marketers do to encourage more trust from their followers? How much do you trust what you see on social media? However, trust is not spread equally across social media platforms.

How To 108

How To Social Media Management Policies Social Media 108

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Social Media Quickstarter.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. White papers end with a conclusion and a call to action that guides the reader towards the next step.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase. Include details like age, location, job, interests, what social media channels they use, and more.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

JANUARY 21, 2021

When it comes to social content creation, it pays to “work smarter, not harder.” Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A post shared by Sprout Social (@sproutsocial).

Social Media 142

Social Media Content Report WordPress 142

Rebekah Radice

JANUARY 9, 2017

White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. White papers end with a conclusion and a call to action that guides the reader towards the next step.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

APRIL 10, 2019

Social media manages to highlight the happenings of your industry in real-time without any sort of filter. Why you need to conduct social media industry analysis right now. Here’s a quick breakdown of why modern companies need to mind the social space. Social media allows you to dig into both simultaneously.

Analysis 100

Analysis Industry Social Media How To 100

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). LinkedIn recently announced some new functionality that’s pretty cool. Listen Now.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Let me give you an example.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. You go to a site and it’s like, “don’t forget to Like us to download the white paper.”

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. I go, “Look.

Social Media 140

Social Media Hubspot Software Hosting 140

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. If your blog has audience questions or you get a lot of questions on social media, utilize them.

Curation 130

Curation Content Curata Flipboard 130

agora pulse

NOVEMBER 10, 2016

Imagine that B2B is like LinkedIn and B2C is like Facebook. Simply put, your LinkedIn connections are like-minded business people who analyze your posts for intrinsic worth and you have a moderate to familiar working-relationship built based on previous interactions. So what sets these two categories apart?

B2B 119

B2B Marketing Loyalty Comparison 119