Waxing UnLyrical

AUGUST 1, 2014

And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site). In a nutshell, here is what DR is: Typically, sites report on “unique visitors per month” (UVPM). Based in the Washington, D.C.,

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NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Connect with her on LinkedIn. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Say how you do it.

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LinkedIn Journal Authentication Applications 100

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DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? promises to do. Based in the Washington, D.C.,

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Consultant Resources Industry Metrics 221

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OCTOBER 31, 2014

The only difference is that it is now integrated with my business site, which is really what should have happened a long time ago. Huge thanks to the team at 312 Digital for taking care of this and, while they were about it, prettying up the overall site. Better late than never, eh? I love it, but of course, I’m biased.

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Consultant Eventful Team Communities 242

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SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

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Eventful Hashtag Community building Tumblr 195

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SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Image: SalFalko via Flickr, CC 2.0.

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Blogger Strategy Technorati Community building 263

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APRIL 9, 2013

I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.”

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Exercises Flickr Consultant Meeting 244

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MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. Check out the Behind the Brands site, and learn how your own favorite brands score (come back and tell me, please? Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

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Twine Brands Policies Campaign 246

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FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Twitter Google+ LinkedIn Starbucks – It’s Time to Brew Some Tweets.

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Foursquare Flickr LinkedIn Fashion 237

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JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement.

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Conversation Exercises Small Business Consultant 205

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OCTOBER 1, 2014

The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). Twitter Facebook Google+ LinkedIn Whither WUL? I truly didn’t mean to simply blank on you and disappear. Based in the Washington, D.C.,

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Consultant Conference Eventful Meeting 165

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FEBRUARY 14, 2013

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late. Based in the Washington, D.C.,

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Consultant Flickr List LinkedIn 248

Waxing UnLyrical

OCTOBER 6, 2011

That means that it is relatively easy to find what sites your ideal audience uses regularly. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn. There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer.

Social Media 203

Social Media Platform Tips MySpace 203

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MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Some media sites (like Huffington Post for example) don’t require contributors to publish content exclusively.

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Tips Proposal Repository Influencer 100

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FEBRUARY 13, 2017

Here’s what’s in the recently-upgraded course site: 34 recorded video lessons (5+ hours) plus 25+ workflows, hacks, mind maps, and formulas that I’ve developed over the years, which you can apply in your own work and that are not available anywhere else. Wouldn't you like to be in her kitchen?

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Course Module Training Banking 168

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DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. Based in the Washington, D.C., 15 Will Amaze You!

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Facebook Consultant Feed Feedly 278

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JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Image: Cher Amio via Flickr, CC 2.0. Headline Clickbait: PR Science or PR Fail? Based in the Washington, D.C.,

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Consultant Flickr Resources Metrics 195

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SEPTEMBER 9, 2013

Security-wise, It’s a Tough Time to be an Online News Site. Twitter Facebook Google+ LinkedIn Monday Roundup: Stay Secure. Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service. Why: Because of #s 1-6 above!

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Consultant Flickr Loyalty Resources 198

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AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out. It’s Monday once again, and you all know what that means, right? Image: pdbreen via Flickr, CC 2.0.

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RFP Consultant Flickr Resources 223

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NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok. Based in the Washington, D.C.,

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

JUNE 5, 2013

The trick in both fishing and business is to keep your eyes on the prize and never lose site of your goals. Twitter Google+ LinkedIn Business Lessons Learned from Fishing. Business is the same way. Some days nothing goes your way, and you feel like you got nothing accomplished. A sense of accomplishment makes it all worth it.

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Small Business Consultant Activities LinkedIn 277

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APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. Google does too.

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Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

SEPTEMBER 16, 2013

Why: Increasing traffic to your site will positively impact both leads and sales. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. Why: Mark Schaefer reveals a leadership quality that we can all tap into and use to build our business or career. 5 Traffic Generation Tips Every Blogger Should Try.

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Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Blogging is a great way to start conversations, share ideas, and build your online community. Image: Mike Licht via Flickr, CC 2.0.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

DECEMBER 7, 2015

5 Steps to Finding the Best Rating-and-Review Sites for Your Business. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. Why: “Sales rise and fall for a number of reasons—many times for reasons outside of our control. Facebook Ad Conversion Tracking for Smart Marketers. ” 5. Based in the Washington, D.C.,

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

AUGUST 19, 2013

Why: In this post for SteamFeed , Jen Olney offers some great tips to make your site’s typography more visually pleasing and help potential consumers see quickly whether your brand is a good fit for them. Twitter Facebook Google+ LinkedIn Monday Roundup: Seeing is Believing. 5 Key Elements To Great Typography.

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Consultant Flickr Resources Study 192

Waxing UnLyrical

MARCH 21, 2013

We participate in LinkedIn groups. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question. Twitter Facebook Google+ LinkedIn If You Pick My Brain, I’ll Have a Hole In My Head. We comment on other blogs. We do Facebook Q&As.

Consultant 256

Consultant Hosting Flickr Questions 256

Waxing UnLyrical

FEBRUARY 26, 2013

In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Twitter Google+ LinkedIn What Compels People to Share Your Content? Incidentally, it was the worst reviewed ad of the Super Bowl. They also won’t share anything religious, political, racial , or gender-specific.

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Content Study Flickr Advertising 256

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JUNE 24, 2013

Why: In this post for TopRank , Miranda Miller provides help choosing the right software to maximize investment and increase site traffic using SEO and CRO. Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips. Conversion Rate Optimization Software: Choose the Right Tools for Your Business. Based in the Washington, D.C.,

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

AUGUST 22, 2016

Learn more about, and talk to, Corina on her site , Twitter , or LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. You didn’t expect that, did you? . I totally didn’t expect that, Corina… though cereal with hot cocoa sounds like a winner even to me!

Banking 100

Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

DECEMBER 28, 2019

This is a really neat site with excellent tutorials. Twitter Facebook Google+ LinkedIn The post New Year’s Resolutions for the Social PR Pro appeared first on Shonali Burke Consulting. when something began. how long it took to get traction. how far X dollars go (e.g. for non-profits). Get familiar with Excel.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

OCTOBER 1, 2014

The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). Twitter Facebook Google+ LinkedIn Whither WUL? I truly didn’t mean to simply blank on you and disappear. Based in the Washington, D.C.,

Consultant 100

Consultant Conference Eventful Meeting 100

Waxing UnLyrical

AUGUST 1, 2016

Learn more about, and talk to, Elise on her site , Twitter , or LinkedIn. Twitter Facebook Google+ LinkedIn In The #SocialPR Spotlight: Elise Perkins. It reminds me of a few family vacations in Italy, and my heritage. How can you NOT like anyone whose dream food is carbonara?! Wouldn't you like to be in her kitchen?

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Consultant Banking Course Campaign 0

Waxing UnLyrical

DECEMBER 18, 2012

Here’s just one of the cartoons in the book (and thanks to Beth Kanter, from whose site I grabbed it): 2. Twitter Facebook Google+ LinkedIn Why Measuring the Networked Nonprofit is a Must-Read. As a side benefit of reading this post and buying the book, you should also subscribe to his blog. The second page!

Case Study 208

Case Study Consultant Buy Study 208

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JULY 11, 2014

We took a trolley tour, saw all sorts of Washington (the founding father, not the District) -related sites, and then hopped into kybecca for a celebratory dinner. Twitter Facebook Google+ LinkedIn Creative Branding In a Fredericksburg Loo. It’s a very neat restaurant; not at all what I expected to find in Fredericksburg, Va.

Brands 174

Brands Consultant Travel Analysis 174

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APRIL 29, 2013

Still around, but nowadays, more often than not, those newsrooms are hosted on our own sites, perhaps even as blogs. Twitter Facebook Google+ LinkedIn Rewired PR: Neuroplasticity and Public Relations. .” The good old press release for example; it’s still around, but now we have social media releases. The newsroom?

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Press Release Research Consultant Flickr 206

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MARCH 28, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. ” What are you doing to make over your strategy this year? Please share in the comments below. . Image: Anton Eprev via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Strategy Banking Fashion Consultant 100