Waxing UnLyrical

FEBRUARY 24, 2014

Small Businesses and SEO: What You Need to Know. Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles. Why: Is your business website optimized for search? How Does A Brand Build Loyalty? Appreciation.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. LinkedIn Long-Form Articles. You may have read recently that LinkedIn is now a Microsoft joint.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JULY 3, 2013

BTW, (something about LinkedIn). People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Twitter Google+ LinkedIn Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. As for staying in touch: Let’s!

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz. Optimizing WordPress Excerpts for Maximum Clickability.

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Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Connect with her on LinkedIn or Twitter. Knowing this goes a long way toward making your social media marketing successful.

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Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. The Definitive Guide to Mobile SEO. ” The title is a little too SEO-ish for me, but it’s still a good post. Twitter Facebook Google+ LinkedIn Monday Roundup: Meeting Google’s Mobile-Friendly Standards.

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Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

NOVEMBER 10, 2014

How to incorporate SEO and influencer content. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Why: Lee Odden has literally written the book on optimization for our industry. Based in the Washington, D.C.,

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

SEPTEMBER 4, 2013

Author information Holly Dawson Editorial Director at Ethical SEO Holly Dawson is editorial director of Ethical SEO. Twitter Facebook Google+ LinkedIn An Unkindness of Ravens: Thoughts on Twitter Communication. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

MAY 9, 2013

I didn’t use my work email, in case the ‘SEO’ bit deterred them. My Twitter profile describes my different roles; my Facebook is my real name; I am on LinkedIn and Google+. I was trying to get articles placed that were of a high journalistic quality, but nonetheless were written to promote clients. You are mercurial.

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Flickr Class SEO Blogger 205

Waxing UnLyrical

FEBRUARY 22, 2016

How to Simplify SEO, PR, and Social Collaboration. Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration. 4 Ways To Put a Little Love In Your PR. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Collaboration Consultant Team Communities 100

Waxing UnLyrical

MARCH 28, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year?

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Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JANUARY 4, 2016

Why: “A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years,” writes Pratik Dholakiya for Convince and Convert as he explores why “this gradual shift away from keywords does not mean keyword optimization is dead and gone.”

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WordPress Consultant Hosting ROI 100

Waxing UnLyrical

MARCH 23, 2016

Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. While I learnt a lot in my day job at a PR agency, I learned even more via these chats. reading and traveling.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

JANUARY 27, 2016

I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience. How would I do a trust audit? I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. How does your company approach trust audits?

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Reputation Energy Influencer Review 100

Waxing UnLyrical

FEBRUARY 20, 2013

most people know enough to not overtly promote “black hat SEO” tactics to do so. Twitter Facebook Google+ LinkedIn Shedding Light on Black PR. In fact, companies like BrandYourself tell you point blank what they won’t do. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

OCTOBER 10, 2016

I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” We’ll definitely keep those sushi bribes in mind, Mercy You can learn more about and talk to Mercy via Twitter or LinkedIn. ” What is one Social PR campaign you’re in love with?

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Module Campaign Journal Retail 100

Waxing UnLyrical

FEBRUARY 7, 2013

We want our stuff to be SEO friendly without looking like it was written by a robot. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff. . — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Connect with Sue on Twitter or LinkedIn. . Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story.

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Video Public Domain Project Cost 222

Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. You can also connect with him via Twitter and LinkedIn. You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

APRIL 17, 2015

Also this from Shelly Kramer on how to write blog headlines people will actually click on (and who reminded me that SEO’s really important as well, when it comes to content marketing). Twitter Facebook Google+ LinkedIn Content Marketing: Without Community, It’s Only Half the Equation. Based in the Washington, D.C.,

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Communities Content Marketing Community building 100

Waxing UnLyrical

FEBRUARY 17, 2016

Once we fix those processes – “think like you’re not in marketing/consulting/SEO/processes/whatever” – we can move to this last bit…. Twitter Google+ LinkedIn A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry. If you can’t manage projects, you have a scale problem.

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

DECEMBER 21, 2010

You can post, re-post, discuss, and RSS broadcast to all your favorite sites including FB, Twitter, and Linkedin or even other blogs you might have all from that one site. Mark as read Approve comment S- I also do a poor job of promoting my own blog save for a few tweets and LinkedIn updates. Just why do I love Amplify so?

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. Connecting with and supporting your Open Community is really important, because if you don’t, someone else will. Why is Open Community important for public relations?

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Now for ME LinkedIn is strictly business. They just a ssume they need a Facebook page and a Twitter page and a LinkedIn group. Dan, I think the why is a good question.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

AUGUST 15, 2019

He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. You can find Alex on LinkedIn here. However, this will mostly depend on the type of content that is generally featured on business’s account. Infographic via 99firms.com. Image: NeONBRAND via Unsplash, CC0.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

NOVEMBER 10, 2010

For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. One of my own "social media success stories" Ive been meaning to blog about.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 29, 2016

I’ve found the SEO Principles particularly helpful while building my website, the Social PR listening and engagement a good example of daily best practice, and the measurement tips in Module 4 a really solid foundation on something that didn’t used to be done by communications professionals. Wouldn't you like to be in her kitchen?

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Module Delicious Banking Campaign 110

Waxing UnLyrical

JANUARY 30, 2015

This is the one who “hangs their hat, and their clients, on a one-prong solution, such as SEO or Twitter, or Instagram.” Twitter Facebook Google+ LinkedIn The 15 Types of Social Media Know-It-All. If you’re not listening, how can you help identify what exactly needs to be changed? ” Ha!

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Types Social Media Consultant Authentication 100

Waxing UnLyrical

JUNE 17, 2015

Nothing beats WUL when it comes to SEO! Twitter Google+ LinkedIn 6 Rules of Thumb for Successful Brand Publishing. Searchable : Search engines reward sites that deliver good quality content. So as you’re working on your content, keep in mind that it should be fresh, and of high quality, for it to be searchable.

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Publishing Brands Communities Flickr 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 8, 2019

Content marketers often consider SEO as synonymous with content marketing without taking into consideration content promotion on social channels. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms. Connect with him via LinkedIn and Twitter. Not Relying on Social Advocacy.

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Content Curation Marketing SEO 187

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. You can reach find him on LinkedIn , Twitter , and at ken@jacobscomm.com. You might even have thought about professional development.

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Consultant Training CPC Skills 213

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog. How does our content serve a purpose? How does it help our audiences? Is the content shareable?

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Strategy Case Study Collaboration Communities 100