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How companies use video content on social media

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Here are some data for your consideration: according to a BuzzSumo report , videos are still the best performing kind of media; on Pinterest , users are 2,6 times more prone to purchase after seeing a video post; videos will make LinkedIn users 20 times more inclined to share a post than static content. Announcements or reveals.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

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6 Web Analytics Tools to Help Strengthen Your Content Strategy

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Similar to Google Analytics, Matomo provides a digestible look at your website’s visitors, page views, ecommerce and SEO in real time, among many other key performance indicators, or KPIs. Buffer helps you manage your Twitter, Facebook, LinkedIn and Google Plus accounts. 6 best web analytics tools.

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16 Tools Every Social Media Manager Should Use

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Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. Buffer is a simple and effective tool for sharing content through Facebook, Twitter, LinkedIn and Google+. Pricing: Free. Pricing: Free. Pricing: Free. $99/month