Buzz Marketing for Technology

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Share this on Linkedin.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn. Used LinkedIn recommendation ads to invite endorsements and engage target users.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

You need to invest in that emotion-inducing or shareable content that cuts through otherwise others who have made that investment will win across the channels whether that is SEO, Social media or Email marketing. Then there’s content distribution… putting the investment into marketing the content you have invested in.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. This will lead to 250 articles with mentions of your solution, as well as links back to your site (think of the SEO value there!).

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Linkedin. Probably not. And can you optimize across all media? – But wait there’s more! Tweet This!

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10 Best Posts of 2010

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

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