Pam Moore

JULY 17, 2017

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

Social Media 167

Social Media Marketing Training Analysis 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. They give up because they don’t have the ROI they made up in their mind they should have by now. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? By listening across both LinkedIn and Twitter, you can find ways to best help people at scale– and then help them. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Breaking down BDAs’ structure to us, Raj De Datta’s article explains: “ Every user that joins LinkedIn adds a signal to the LinkedIn BDA stack, enabling the recruiter to harness all their millions of profiles, not just their individual silos.

Data 262

Data Software Applications Compete 262

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). They're on Facebook, Twitter and LinkedIn. white paper.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 1, 2017

Not LinkedIn. 8 Steps to Develop a Social Business Plan (white paper). Not Instagram, LinkedIn. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not Twitter. Not YouTube. Not Snapchat. You Are the Media: 10 Reasons You Need a Blog (episode 111). SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

OCTOBER 16, 2019

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

Content 163

Content Training Marketing Industry 163

Webbiquity SMM

APRIL 11, 2012

Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper). It's not news that your customers, online audience and social network communities are bombarded by information.

Influencer 60

Influencer Activities Content How To 60

Convince & Convert

MAY 20, 2014

This group is extremely focused on ROI and the overall bottom line. In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for.

Engagement 144

Engagement Content Klout Groups 144

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. 15 Tips to Zoom Your Brand (white paper). In reality, the logo is the easy part and only one small yet very important component of your brand. Audience Analysis Worksheet.

Brands 109

Brands Strategy Reputation Authentication 109

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Related: only one in three broadband users under the age of 35 get all of their TV the traditional way.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. 15 Tips to Zoom Your Brand (white paper). Branding strategies, brand storytelling and even emotional branding is not new. Supporting Resources: 2019 Content Editorial Calendar Template.

Brands 60

Brands Authentication Template Templates 60

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. For online ticketing service Eventbrite , each time someone. worth of ticket sales. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Diva Marketing Blog

FEBRUARY 24, 2011

Once you’ve established your Customer Lifetime Value and once you know your Cost Per Sale, then you can use those figures to help calculate the ROI of your social media campaign. For some people ROI translates only to sales dollars. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75