Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! URL: Include keywords in the URL you pick for your social media page.

SEO 313

SEO Social Media URL Engineering 313

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Analytics 40

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Metrics Analytics Feed 60

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. referral link.

Case Study 163

Case Study Analytics Google Study 163

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. Social media KPIs are the metrics that likely factor into your social media ROI. LinkedIn Analytics.

Data 100

Data Social Media How To Metrics 100

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. For instance, you may find out your images are doing wonders on Instagram and written posts are more effective on LinkedIn.

Analytics 52

Analytics Social Media ROI Metrics 52

agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. To ensure you are getting the best ROI (return on investment) from your social media , you have to ask the tough question: How many of these engaged and happy fans are actually buying from your company?

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

JUNE 11, 2019

From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels. To collect more useful data, start by adding UTM parameters to links and tracking URL clicks in your Agorapulse reports. Consider going beyond the following metrics and digging deeper. Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. While you’re looking for influencers on social, don’t forget about LinkedIn. See what they’re posting on LinkedIn Pulse and how much engagement they’re receiving.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

MARCH 11, 2020

Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI. With LinkedIn Page admin , you can access your individual post data by clicking on the “Show stats” tab of any given post. So, where do you start? The more Likes, the better.

Social Media 123

Social Media How To Metrics Analytics 123

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published.

Social Media 246

Social Media Video Company Content 246

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience. Using Twitter Cards.

Social Media 52

Social Media UGC ROI Newsletter 52

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Wouldn't you like to be in her kitchen?

Metrics 100

Metrics URL Campaign Influencer 100

Convince & Convert

MARCH 19, 2018

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Pinterest or LinkedIn) will expand its reach with little effort. It’s a common reason why marketers see such a low ROI from their social advertising efforts. This will contribute directly to ROI.

CPM 148

CPM CPA ROI Cost 148

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Pop in your Facebook Page URL, and LikeAlyzer will analyze your Facebook Page and provide metrics such as posts per day, engagement per post, timing, and length of posts. LinkedIn Pulse articles).

Analytics 111

Analytics Social Media Tools Klout 111

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. While you’re looking for influencers on social, don’t forget about LinkedIn. See what they’re posting on LinkedIn Pulse and how much engagement they’re receiving.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Bill Hartzer

MARCH 26, 2011

This may not seem like a big deal, but I have used several tracking tools where you have to put in the URL of the site that you want to track EVERY TIME. If you have at least 15 social media sites that you wish to examine, then you already know how much time is wasted just putting the page URL into the tracking software or website.

Social Media 137

Social Media Review URL StumbleUpon 137

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Kikolani

FEBRUARY 27, 2015

15 SEO Best Practices for Structuring URLs by Rand Fishkin. 5 LinkedIn Mistakes You Need To Avoid by Jeff Bullas. How to Measure Social ROI on Facebook Ads by Ana Gotter. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius.

Products 60

Products Marketing SEO URL 60

Hootsuite

OCTOBER 19, 2020

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. Does a LinkedIn tag by any other name, uh, track as sweet?

LinkedIn 144

LinkedIn URL How To HootSuite 144

Sprout Social

MAY 28, 2020

Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics.

Campaign 86

Campaign Report Social Media How To 86

Sprout Social

SEPTEMBER 19, 2019

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

URL 83

URL Social Media Marketing ROI 83

BeingOptimist

APRIL 7, 2019

LinkedIn 0. MailChimp: Set up the website “/thank-you” page URL instead of Mailchimp default “thank-you” page. Therefore, if you want to improve the ROI of your business then start doing email marketing using MailChimp as up to 2000 subscribers it is free. LinkedIn 0. Facebook 0. Pinterest 1. Admin–>goals ].

Tips 81

Tips Marketing How To WordPress 81

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Razor Social

OCTOBER 11, 2017

Content plus tools equals higher ROI! If there’s a lot to change I’d republish old content (without changing the URL!), Create a social media promotion schedule with an optimal frequency of posting for each of your accounts including your Twitter, Facebook, Google+, and LinkedIn profiles. Don’t Forget about What You Have.

Tools 111

Tools Content Tips Marketing 111

Hootsuite

OCTOBER 28, 2019

Use a URL shortener to make it trackable. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. In other words, it kept its promise. Instead, look to your CPC.

Metrics 112

Metrics Social Media CPM CPC 112

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? The url reads montessorY instead of montessori. The professors’ styles feel like a comparison of LinkedIn and Facebook. LinkedIn has its advantages for its target population, and with the business/profile approach, respect is a result.

Social Media 189

Social Media Class Forums Microblogging 189

Almost Savvy

MAY 3, 2009

If you have a blog, here’s your chance to share a bit about it with an audience who may not know about it yet: What is the URL? Of course most of you will say it depends on the amount of time I can spare and the amount of effort I’m willing to commit, but, my question is, which is the most efficient and will reap a higher ROI?

Reputation 154

Reputation Conference LinkedIn Lijit 154