Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. How to build a social media strategy for executives Set goals You don’t need to list out a multi-page social media strategy document complete with quarterly KPIs, rigid topics, or a defined schedule of daily actions.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started.

LinkedIn 114

LinkedIn Tips Curation Training 114

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52

ROI B2B Social Media How To 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Understand Your Audience.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

LinkedIn 107

LinkedIn Comments URL Engagement 107

Pam Moore

NOVEMBER 14, 2017

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? In this 30 minute podcast you will learn: .

ROI 164

ROI Social Media How To Marketing 164

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. Here’s how to adjust your strategy to be successful.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? Before you even think about using social media for business you need to develop your social branding strategy and plan!

ROI 78

ROI Content Template Templates 78

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

agora pulse

MARCH 11, 2020

Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Just because you’ve posted a piece of content on LinkedIn doesn’t mean you can’t share the post again! Agorapulse’s very own Emeric ran an experiment where he shared one article many times to his LinkedIn audience.

LinkedIn 129

LinkedIn Content Hashtag Analytics 129

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Measure ROI from promotions and campaigns on different channels. Maximizing the Reach of Brand Messages.

Strategy 92

Strategy Marketing B2B ROI 92

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . How to get from strategy to plan to execution to measurable results.

Social Media 164

Social Media Strategy How To Training 164

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. What results are they seeing?

Tips 69

Tips Brands Apple ROI 69

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. This means if your audience is primarily on LinkedIn, go for text posts. That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! Guest Post by Kathy Vaske. You aren’t a computer program.

Strategy 175

Strategy Energy Small Business System 175

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

LinkedIn 77

LinkedIn Data Strategy Content 77

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

The Social Media Incubator

JULY 19, 2013

It should be looked at as a tool and component of your overall business strategy, not a standalone strategy. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. However, that statement couldn’t be further from the truth.

Social Media 147

Social Media Strategy Campaign ROI 147

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. A complete look at social ROI and spend. Agency life, simplified. What’s next.

Strategy 97

Strategy Aggregator Overview ROI 97

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

Strategy 86

Strategy How To Training ROI 86

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy. Guest post by Samantha Waites. Source: Pixabay. Know your target audience.

Social Media 205

Social Media Tips Metrics B2B 205

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. If they’re not seeing a return on investment, then why are they still pursuing that strategy? of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI.

ROI 70

ROI Social Media Survey Small Business 70

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

B2B 78

B2B Analytics LinkedIn Marketing 78