Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Connect with Lauren on LinkedIn or Twitter. Ask the influencer to avoid posting content related to other partnerships and activations that are not like-minded with yours.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. For my community, Facebook is a supporter of the brand, but Linkedin is a driver of business and leads, because that is where our target market is interacting the most. Does your brand message fit the network?

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. Other industries should take note immediately. Customer feedback system and process sophistication.

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The B2B End Around

Waxing UnLyrical

Individuals who very well may be on LinkedIn, Facebook, and Twitter. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Your business is made up of people. And of course that “B” with which you are dealing is made up of people as well. You deal with individuals within the business.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 Sales matter.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The new approach paid off, resulting in attention from customers, media, and retailers. Twitter Google+ LinkedIn Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo. We’re entering the next phase of business, and making real progress toward our goal of Fresh and Fluffing as many pups as possible.

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