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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Redditors are inherently curious.

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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

According to a Statista survey, brands spent $73.2bn on social media ads in 2018. According to Statista Advertising and Media Outlook, Meta had a massive 55% market share last year, nearly four times more than LinkedIn, the second-largest social media advertising brand. Two years later, this figure practically doubled to $132.7bn.

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Our Predictions for the Future of Live Streaming

Likeable

According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. This makes it one of the more mature live platforms compared to others like Reddit, Twitter, and TikTok. LinkedIn & Reddit. Live Shopping.

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

LinkedIn: 259 million active users. via LinkedIn. Reddit: 114 million monthly unique visitors. via Reddit. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Sina Weibo: over 500 million users. via Tumblr.

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

LinkedIn: 238 million active users. via LinkedIn. Reddit: 90 million monthly unique visitors. via Reddit. Facebook Is Most Popular Mobile App [Survey]. Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013. Sina Weibo: over 500 million users.

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5 Smart PR & Marketing Trends for 2024

Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

LinkedIn: 187 million active users. via LinkedIn. Reddit: 46.4 via Reddit. The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. Out of those surveyed, 63% of Facebook users share product info on the social network.