Webbiquity SMM

APRIL 11, 2012

Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information.

Insurance 174

Insurance Activities Social Media Policies 174

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Diva Marketing Blog

FEBRUARY 24, 2011

For example, going back to the lawn care company, you might spend $280,000 on an extensive social media campaign that includes YouTube videos, Facebook promotions, Twitter updates, LinkedIn updates, e-newsletters and other social media tools. It sounds complex the first time you come across the formulas.

Social Media 75

Social Media ROI How To Cost 75

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Get our Definitive email newsletter. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Newsletters. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists.

B2B 190

B2B Social Media Alltop Marketing 190

Mindjumpers

NOVEMBER 10, 2011

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. The prime target at this stage is to create a social media presence.

ROI 244

ROI Social Media Metrics Survey 244

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Drip useful content into relevant LinkedIn groups. When you’re ready to create content, research the best keywords to use.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. Are your B2B buyers hanging out on LinkedIn?

B2B 52

B2B Strategy Brands Content 52

agora pulse

FEBRUARY 20, 2020

In the Business Insider 2019 Digital Trust Report , LinkedIn ranked the highest for user trust. As mentioned, LinkedIn is the top social media platform for this. You can implement it into your strategy on LinkedIn and Instagram , too. White papers. However, trust is not spread equally across social media platforms.

How To 108

How To Social Media Management Policies Social Media 108

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. or white papers, you’ll want to use them for lead generation. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most.

Social Media 150

Social Media How To Discount Campaign 150

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Mindjumpers

SEPTEMBER 23, 2010

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Facebook 267

Facebook How To Disqus Fashion 267

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Bob is our example for Quid Pro Quo.

Content 137

Content Marketing Consultant Study 137

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Let’s say that the same company has 20 employees, each has the average number of 338 LinkedIn connections. Let’s do some basic math.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. You’ll also want to email a link to your list (sometimes in a larger newsletter). The White Paper is in his briefcase.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. And then you might get the more advanced marketers that say, okay, so I’m getting 90 percent of my social traffic from Twitter, five percent from LinkedIn, whatever percentage from Facebook—that’s very generic.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

NOVEMBER 6, 2013

Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like things that involve us.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Myrland Marketing

SEPTEMBER 21, 2010

I asked my friends and followers on Twitter , LinkedIn and Facebook how it made them feel when they discovered comments were disabled. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? In essence, you’re taping my mouth shut. Share Share this on del.icio.us Stumble upon something good?

Comments 83

Comments Conversation Social Media Wikipedia 83

The Realtime Report

JUNE 6, 2019

Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Content for Your Newsletter. If you publish an email newsletter, repurpose your existing content in those newsletters. Create an eBook or White Paper.

Content 148

Content eBook Engineering Newsletter 148

The Realtime Report

JUNE 10, 2019

Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Content for Your Newsletter. If you publish an email newsletter, repurpose your existing content in those newsletters. Create an eBook or White Paper.

Content 107

Content eBook Engineering Newsletter 107

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Moondust Agency’s Marie-Helene uses questions to form the basis of her Linkedin AMA video series: 7. Already approved. Collect With Feedly. Want more helpful, actionable content like this?

Curation 130

Curation Content Curata Flipboard 130

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You nailed it.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. 79% of marketers use social media to find content for their curation strategy, whereas only 63% rely on company newsletters and subscriptions. Social Sourcing. You Have to Refine and Improve.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Newsletters. Listicle Summaries.

Types 60

Types Content Diagrams Posterous 60