Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Lukas Treu : White papers. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As.

Press Release 100

Press Release Consultant Metrics Communities 100

Webbiquity SMM

MAY 23, 2011

LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Common success metrics reported from B2B social media efforts include increases in: • Website traffic. White paper downloads. Tactics (Primary). Blog visits and subscribers.

B2B 190

B2B Social Media Case Study Study 190

Hootsuite

MAY 31, 2023

What metrics should we track to measure social media success? Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? Read this meeting script and summarize five key points that we can share on LinkedIn. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Webbiquity SMM

APRIL 11, 2012

Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buffer Social

MAY 1, 2017

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). Molly Pittman on LinkedIn. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. This excellent study provides a wide array of answers, statistics and insights. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them.

Conversation 78

Conversation Template Templates Marketing 78

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We worked with Avectra to publish a white paper on Social CRM for Associations.

Review 150

Review Social CRM Module Consultant 150

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Social posts for content (Facebook, LinkedIn, Twitter, Instagram, etc.). Possible white-paper (y/n). Categories / Playlists.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Social posts for content (Facebook, LinkedIn, Twitter, Instagram, etc.). Possible white-paper (y/n). Categories / Playlists.

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. 15 Tips to Zoom Your Brand (white paper). Branding strategies, brand storytelling and even emotional branding is not new. Supporting Resources: 2019 Content Editorial Calendar Template.

Brands 60

Brands Authentication Template Templates 60

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

JULY 29, 2012

” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. The software does the math, but it’s only as good as the set up.

ROI 138

ROI Social Media Social CRM Survey 138

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. In our example above we mentioned chief scientists who hung out on LinkedIn.

Industry 146

Industry Social Media Biotechnology Marketing 146

Diva Marketing Blog

FEBRUARY 24, 2011

For example, going back to the lawn care company, you might spend $280,000 on an extensive social media campaign that includes YouTube videos, Facebook promotions, Twitter updates, LinkedIn updates, e-newsletters and other social media tools. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

Waxing UnLyrical

NOVEMBER 9, 2016

This means pick 1-5 key metrics that will tell you and your organization how you are performing relative to your public relations’ goals and objectives. We offer a free white paper detailing five key metrics. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog.

Committee 217

Committee Metrics Industry Sample 217

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Share of Voice.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. White papers end with a conclusion and a call to action that guides the reader towards the next step.

Template 131

Template Templates Social Media Strategy 131

Mindjumpers

NOVEMBER 10, 2011

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Are your B2B buyers hanging out on LinkedIn? A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Pam Moore

JULY 17, 2019

You have a LinkedIn company page. If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Don't make them watch a video, click thru 10 pages and then find out they need to pay you $29 to get the white paper.

Content 60

Content How To Marketing Education 60

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Let’s say that the same company has 20 employees, each has the average number of 338 LinkedIn connections. Let’s do some basic math.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! An understanding of metrics used to measure marketing success. Social Media Quickstarter. Offered by : Constant Contact.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Rebekah Radice

JANUARY 9, 2017

White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. White papers end with a conclusion and a call to action that guides the reader towards the next step.

Template 60

Template Templates Social Media Strategy 60

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Then, you can track the metrics with social media tools to check out what’s working for you. Currently, an estimated 92% of companies use this channel for marketing. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 142

Social Media Content Report WordPress 142

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JANUARY 11, 2017

But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. No Metrics, No Budget. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Integrating Social Metrics with Marketing Automation.

Social Media 60

Social Media ROI B2B Metrics 60

Sprout Social

APRIL 10, 2019

But we’re not talking about vanity metrics here. Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. When people think social media, they often think “likes” and follower counts, right? Authenticity.

Analysis 100

Analysis Industry Social Media How To 100

Webbiquity SMM

OCTOBER 29, 2012

Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). How much website traffic did it drive? How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197