Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Register for and listen / watch our free webinars? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. Webinars Webinars are an excellent medium for Q&A sessions.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Introduction to Social Media Strategy (LinkedIn Learning).

Training 115

Training Course Resources Social Media 115

Pam Moore

DECEMBER 19, 2017

Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition! The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Time: 2pm et.

Facebook 166

Facebook Marketing Training Template 166

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. This is where the fun stuff comes in: social media. So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

Data 124

Data B2B How To Metrics 124

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. No defined metrics for success.

Social Media 166

Social Media Marketing ROI Metrics 166

Pam Moore

AUGUST 31, 2018

Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

Oktopost

MARCH 4, 2024

But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 90

Authentication Examples Class Team 90

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

B2B 171

B2B Brands LinkedIn Groups 171

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. This is where the fun stuff comes in: social media. So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

Data 62

Data B2B How To Metrics 62

Pam Moore

JULY 24, 2019

They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! On this webinar I will teach you: 3 easy steps to create a plan that earns the approval and buy-in fast. How to set goals and metrics for success.

Social Media 94

Social Media Startup Training Team 94

Hootsuite

NOVEMBER 30, 2020

When creating reports from scratch, you can now see how each metric will appear, and adjust the reporting tiles in a preview window before finalizing the report. For customers on Enterprise Plans with Paid Hootsuite Impact, there are improvements to LinkedIn Video metrics, too. Source: Hootsuite. That’s not all for Impact users.

HootSuite 119

HootSuite Instagram Metrics Template 119

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. How to use it Step 1: Go to LinkedIn’s search bar and enter the keyword you want to search for.

Research 77

Research Google Newsletter Curation 77

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test.

Facebook 156

Facebook Statistics B2B Apple 156

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE on-demand WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! On this webinar I will teach you: 3 easy steps to create a plan that earns the approval and buy-in fast. How to set goals and metrics for success.

Social Media 60

Social Media Startup Training Team 60

Sprout Social

JULY 31, 2019

Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. All of the Social Media Metrics That Matter. Sign up for a Sprout Social Webinar.

Team 82

Team Notification Report Metrics 82

Pam Moore

AUGUST 31, 2018

Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 60

Social Media Training Startup Team 60

Oktopost

MAY 30, 2023

By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

MAY 31, 2023

What metrics should we track to measure social media success? Want a synopsis of your last webinar to share on LinkedIn? Read this meeting script and summarize five key points that we can share on LinkedIn. You: Expand this post again for LinkedIn, catering to an Enterprise audience. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? Here’s why. just as you are reading this blog post, it is only ONE blog post. We can help. .

Social Media 163

Social Media Marketing Training Industry 163

Keyhole.co

SEPTEMBER 20, 2023

B2B brands have more scope on LinkedIn and Twitter. Arrange interviews, webinars, and panel discussions at industry events. Help your executives build a notable online presence with an active and professional LinkedIn profile. Hans regularly hosts insightful discussions with other industry leaders on LinkedIn.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Branding strategies, brand storytelling and even emotional branding is not new. Social Brand Humanization: Authenticity vs Transparency.

Brands 166

Brands Authentication Wikipedia Training 166

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

NOVEMBER 2, 2023

Consider metrics such as the influencers’ follower size. Engagements here refer to likes, comments, shares, and similar metrics. Track metrics such as reach, engagement, and hashtag usage to fine-tune your strategy and achieve better results with your campaign. You can reach out and connect with Michal on LinkedIn.

Influencer 52

Influencer Tips Collaboration Campaign 52

Sprout Social

APRIL 9, 2020

Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. In the last year, the organic social team’s main KPI was impressions, and conversely to paid, video was driving those metrics. Creative assets and messaging pave the path to those goals.

Social Media 136

Social Media Collaboration Team Organization 136

Sprout Social

MAY 5, 2022

The filters available in the Tag Report allow us to narrow in on metrics that align with the goals of the greater initiative,” says Jepson. You may have seen our three-minute webinar series on LinkedIn or our trendspotting Reels on Instagram. Not all campaigns have a set end date. View this post on Instagram.

Campaign 86

Campaign Team Report Types 86

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Ultimate Webinar Checklist. Running your first webinar? LinkedIn’s Content Score. CMI Case Studies.

Resources 99

Resources Content Case Study eBook 99