Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Historical performance is another essential metric to track to ensure the influencer maps to their goals.

ROI 107

ROI Influencer Marketing Survey 107

Webbiquity SMM

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Quantity still matters.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement is a key metric for making the case for micro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

JANUARY 26, 2011

Facebook, Twitter, Linkedin, blogs etc. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

Social Media 277

Social Media Survey Metrics Analytics 277

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. The hashtag is used in hundreds of thousands of posts.

Engagement 106

Engagement Tips Loyalty Metrics 106

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We set both hard and soft metrics for each platform so we knew exactly how to tailor content to reach our goals.

Strategy 108

Strategy Metrics Team Social Media 108

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. This is where the fun stuff comes in: social media.

Data 62

Data B2B How To Metrics 62

Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Please take this short 2 minute survey of digital skills. Connect on LinkedIn. Follow me on Twitter.

Skills 59

Skills Survey Report LinkedIn 59

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. You should check how many times your content was shared on various social channels, including Facebook and LinkedIn. Return visitors is one of the most important metrics you can track. Analyze the impressions when gauging this metric.

Metrics 40

Metrics Social Media Sentiment Conversation 40

SocMed Sean

JANUARY 21, 2019

Try identifying and following their employees on networks like Twitter and LinkedIn. LinkedIn Answers and Twitter are great ways to find new potential customers. Measure customer satisfaction through online surveys Do you know your customer satisfaction score? Want to know when they launch a new product?

ROI 269

ROI Social Media CSR Knowledge Base 269

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Leading weekly or biweekly social content brainstorming sessions. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Socialized

FEBRUARY 10, 2021

If a target is too broad to be precise, divide the target by social media or metric in weekly or monthly, or quarterly targets. Using current studies on the subject or perform your own surveys to find your own platforms. Which metrics on social media should be used to measure the progress of the business?

Questions 130

Questions Social Media Social Networking Metrics 130

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Measure Key Social Listening Metrics. That’s all the theory out the way.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

Research 200

Research Tweetdeck Survey Banking 200

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JULY 8, 2020

When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Analyze your organic and paid metrics together.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. LinkedIn is also a great way to reach shareholders, analysts and business leaders. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ).

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

JULY 8, 2020

When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Analyze your organic and paid metrics together.

HootSuite 83

HootSuite Organization Strategy Metrics 83

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. More people are using mobile devices to view Web pages.

Social Media 277

Social Media Tips Marketing Mobile 277

Keyhole.co

MARCH 9, 2023

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Let’s explore additional metrics that help you track the performance of employee advocacy. Other factors like company size and use case also affected the adoption rate.

Training 124

Training Study Metrics Social Media 124

Buffer Social

SEPTEMBER 5, 2023

These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. “It's not enough to be able to write copy or analyze metrics.

Social Media 90

Social Media How To Skills Hubspot 90

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. However, you need to use social media analytics tools to get the essential metrics. Let’s see the metrics you need to research your social media audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. The interesting thing is, all of the businesses surveyed are also members of Manta. Asides aside, though, there are some other interesting insights to be gleaned from the survey. Ahead of Linkedin?

ROI 70

ROI Social Media Survey Small Business 70

Sprout Social

APRIL 4, 2023

And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. Once those are set, you can better determine which metrics you need to track.

Brands 129

Brands ROI UGC Authentication 129

Waxing UnLyrical

MARCH 6, 2015

Digital skills proved to be the weakest competencies for survey respondents. ” I’m pretty sure that if such a survey were conducted anywhere in the world, the results would be similar. Twitter Facebook Google+ LinkedIn How Much do Senior Pros Care About Using Social Media? 6 Lack of digital and social skills.

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100