Worst Blogs Online & Why Technorati Likes Them
FEBRUARY 16, 2011
And any blog, good or bad, has the same chance of making it onto the Technorati Top 100. Unfortunately, Technorati doesn’t actually judge the socially redeeming value of a blog; it only gauges popularity, so dumb blogs make it onto the list all the time. These dumb blogs are on the Technorati top 100, so there must be something redeeming about them, right? Balloon Juice.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Which voices are most influential in your market space.
How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense. LinkedIn is a industry tool. Definitely not being led by internet marketers.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Since social media marketing is labor-intensive, we should offshore it.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
10 Strategies of Push-Pull Marketing for Your Online Business
DECEMBER 15, 2010
If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. Share this on LinkedIn.
Amplify Your Content Strategy with Influencer Marketing
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales.
How LinkedIn Does Email Marketing
AUGUST 4, 2010
Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action. million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) Here’s how LinkedIn does it and what you can learn from it. – What’s So Good about LinkedIn’s Email.
Unique Unconventional Marketing Nuggets
MARCH 10, 2011
Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. Share this on LinkedIn. Share this on Technorati.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Share this on LinkedIn. Share this on Technorati. Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Or, one can watch his response.
10 Creative Ads on Buses
JANUARY 19, 2011
Share this on LinkedIn. Share this on Technorati. Bus Marketing Pull Marketing Push Marketing ads on buses bus marketing creative ads on buses marketing on busesEmail this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Digg this!
20+ Commonly Asked Questions About Blogging & Online Marketing
SEPTEMBER 25, 2012
As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Email Marketing. Enjoy! Comments.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.
Five Audiences for Social Media Marketing
DECEMBER 13, 2010
Media and public relations activities are no longer separate from social media marketing. Share this on LinkedIn. Share this on Technorati. Social Media Marketing audiences for social media customer service journalists using social media social collaboration social media relationslevel executives respond to different messages than do mid-level management. Engage them.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The
How to Market Banking to Gen Y
JULY 20, 2010
Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. – How to Market Banking/Investment Offers to Gen Y: Email. Share this on LinkedIn.
Making an Integrated Marketing Communication Effort
NOVEMBER 1, 2010
Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message , according to the marketing guru Philip Kotler. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., The keyword here is consistency. Coherence.
Strategies 360 Is Hiring: Marketing & Social Media Associate
FEBRUARY 15, 2011
Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. I’ve always loved mentoring and teaching, and I look forward to finding someone I can work and partner with. Share this on LinkedIn. Share this on Technorati. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. Tweet This! Digg this!
2011 B2B Marketing Trends
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads as their top priority, while 44% said the same for “generating a high volume of leads (so generating low-quality leads is a priority for some marketers?
Dilbert on Social Media Managers
SEPTEMBER 13, 2010
Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Share this on LinkedIn. Share this on Technorati. Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Sounds familiar? Tweet This!
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? Someone needs to do the marketing.
2011 Social Media Marketing Trends
JANUARY 7, 2011
Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. So what’s next? A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Digg this!
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR ). Technorati. link].
The New Gig: VP of Marketing & Social Media @ Strategies 360
JANUARY 6, 2011
communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. Share this on LinkedIn. Share this on Technorati. Great Social Media, Digital Marketing & Productivity Tools. Tweet It would take a pretty sweet opportunity for me to leave. what was a pretty good situation at Microsoft. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. alt="" width="300" height="167" /> some patience, I. company. Media. For those.
IT'S TIME TO TEACH MARKETING & SALES IN LAW SCHOOL
MAY 29, 2009
Here’s what I shared with Bentley: Bentley, to further this discussion, I will add that just having marketing and business development instruction as part of law school, which I still think is critical, then expecting new lawyers to “get it, is also not the solution. As part of my business major in college, I had to choose 3 minor areas of emphasis. They were management, marketing and sales. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Share it on StumbleUpon Share this on Technorati Tweet This! Digg this!
How Marketers are Using Social Media for Business: New Report
APRIL 27, 2010
Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing. year ago, the top questions most marketers had about social media related to tactics, with ROI second. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Share this on LinkedIn. Share this on Technorati. Social media and PR would seem to be natural allies. Digg this!
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Share this on LinkedIn. Here you go.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Share this on LinkedIn. Digg this!
Why Radio Is Still A Very Strong Marketing Technique
AUGUST 24, 2010
For several years radio has been the form of transferring news and marketing. When TV didn’t exist radio was the only resource used to listen to latest news and also was the only marketing technique which could reach the market within seconds. And now Internet and TV have become a strong marketing technique for many years but are taking over the market? I don’t think so.
Learn Email Copywrite from Groupon
FEBRUARY 25, 2011
Avoid marketing clichés such as: Got X problem? Share this on LinkedIn. Share this on Technorati. Groupon e-mail marketing email marketing groupon editorial manualWhile Groupon had a major screw up with its 2011 Superbowl ad , no one can deny that this company has one of the most effective email copywrite styles in the planet. Write-up Objective #1. Entertain.
A Brief Introduction to The New Community Rules: Marketing on the.
Techipedia: Tamar Weinberg
JULY 15, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > A Brief Introduction to The New Community Rules: Marketing on the Social Web A Brief Introduction to The New Community Rules: Marketing on the Social Web by Tamar Weinberg on July 15, 2009 Share After years of trial and error and months of writing, The New Community Rules ( O’Reilly link | Amazon link ) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts.
Best Internet Marketing Posts of 2009
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. With marketing moving online, everything is measurable now.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. Chris Adams – @chrishadams.