Trending Sources

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.

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LinkedIn is the Best Social Network for Improving SEO

Pamorama

Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Showcase Pages. 1. PNG, JPEG, or GIF.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Marketing with LinkedIn.

Is SEO Still Relevant?

Convince & Convert

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’ve got to tell you what was not in the top 25 was Amish carpenter. Number one was big data analyst.

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Is SEO Still Relevant?

Convince & Convert

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’ve got to tell you what was not in the top 25 was Amish carpenter. Number one was big data analyst.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. Free tools to get you started.

LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? SEO is #2.

The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Here are five mistakes you’ll want to make sure you avoid when updating your LinkedIn profile. 1. 

Epic Linkedin Sales Fail

Bill Hartzer

I’ve been using LinkedIn for at least 10 years now. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. Marketing

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO. Google Penguin 2.0 vs. Black Hat SEO.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Best Practices for Using LinkedIn

Proactive Report

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. Focus on these three areas and you’ll improve the overall look of your LinkedIn profile.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The Yellow Pages however, trading as Yellow Media on the stock market, were estimated to have lost around 20% of their organic search traffic. ” Miguel Magalhaes via LinkedIn. When Panda 4.0 Airbnb.

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The Four Skills Digital Marketers Need Today

Spin Sucks

By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. SEO is about optimizing websites at a page and server level to generate traffic and conversion.

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What Are You Doing Wrong on LinkedIn?

Social Media Citizens

So you’re ready to get started networking on LinkedIn and converting those contacts to leads and partnerships. Think of LinkedIn as your online resume. The more complete the better – LinkedIn profiles adds to your overall SEO power.) Add LinkedIn to your email signature. Just let LinkedIn import your contacts. Use the LinkedIn Browser or Outlook toolbars. These toolbars make it easy to see LinkedIn summaries of other members and allows you to invite new connections straight from your Outlook or Gmail. Import your existing contacts. 

4 Essential Firefox Plugins for SEO

Idaconcpts

I don’t think I’m going to upset too many individuals when I say that Firefox is the SEOs browser of choice. There are plugins for almost anything SEO related that you may want to do with your browser but then there are those plugins that nearly all SEOs have. As far as the essential plugins for SEOs these four will do most of what you need. Share this on LinkedIn.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn. Image credit: BundlePost.

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?

The Giant Robot Guide to Combining Marketing Tactics

Spin Sucks

Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. SEO is about driving traffic over time , by indicating relevance to Google. Email Marketing. Post on the major social networks, Facebook, LinkedIn, and Google+. loved it. Search Optimization.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs.

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How Social Media Can Improve Your Business SEO

Engaging Brand

Many business owners seem to have fallen under the same belief when it comes to digital media and marketing: social media is a fad, I need to focus on my SEO and the visitors will come. I''m here to tell you something:  that is wrong. What if I told you that social media and SEO were actually related? Social media not only has an impact on your SEO, but also on your sales.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), LinkedIn. Content Development/Marketing. SEO: Strategy. SEO: Information.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.

120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. From a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. – Direct mail templates to support offline marketing efforts.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization. When it relates to SEO, you can start right away.

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Seven Marketing Mistakes That Are Waaaaaay Too Common

Spin Sucks

That’s when marketing mistakes come into the picture… Let’s have a closer look at those marketing mistakes, and point out some ways to fix them. With all that being said, it’s also more than easy to go too far in the opposite direction … which brings me to the third of marketing mistakes. Other Marketing Mistakes? By Karol Krol.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. You’re not alone. Ann Handley and C.C.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Bill Hartzer

Here at GlobeRunner , we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you. Search Engine Marketing Jobs Pay is hourly and DOE.