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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”

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Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130
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Why your social media isn’t working

Sherrilynne Starkie

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Your strategy is off (or non-existent).

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179