Social Media Today

FEBRUARY 28, 2022

The acquisition will help LinkedIn improve its connection between advertiser website and on-platform activity.

LinkedIn 149

LinkedIn Platform Analytics Marketing 149

Social Media Today

AUGUST 2, 2022

The new hub will see LinkedIn share the best original B2B marketing info with its community.

LinkedIn 204

LinkedIn Platform B2B Content 204

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Social Media Today

JULY 20, 2022

The new platform enables LinkedIn marketers to manage multiple ad accounts and Company Page permissions in one place.

LinkedIn 149

LinkedIn Platform Company Marketing 149

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 213

Platform Social Media LinkedIn Marketing 213

Social Media Today

FEBRUARY 7, 2022

LinkedIn's new guide includes a range of insights into platform usage and audience.

LinkedIn 184

LinkedIn Platform Marketing 184

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Keyhole.co

MARCH 28, 2024

LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Hashtag 112

Hashtag LinkedIn Trends Analytics 112

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Today

DECEMBER 2, 2020

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

LinkedIn 218

LinkedIn Data Marketing Platform 218

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

Platform 176

Platform Video Instagram YouTube 176

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”

LinkedIn 78

LinkedIn Conversation Reputation Course 78

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  LinkedIn, however, has gone the other way. The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.   What is a LinkedIn ‘Top Voice’?

LinkedIn 116

LinkedIn Badge Communities How To 116

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Today

DECEMBER 2, 2021

India is now LinkedIn's second-biggest user market, behind the US.

LinkedIn 209

LinkedIn Platform Marketing 209

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. Why LinkedIn marketing? But why market on LinkedIn in the first place?

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Ignite Social Media

MAY 21, 2020

During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn Polls.

B2B 113

B2B LinkedIn Features Marketing 113

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.    That’s when I had to return to that platform and revamp my account. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Social Media Today

JANUARY 19, 2022

The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

Course 183

Course LinkedIn Newsletter Company 183

Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Ready to get started?

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Keep reading to find the most important LinkedIn demographics. 26-35 years old: 27%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

LinkedIn 122

LinkedIn How To Newsletter Hashtag 122

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

LinkedIn 70

LinkedIn B2B Features Activities 70

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. This makes target marketing much easier. .

B2B 96

B2B Platform Social Media YouTube 96

Ignite Social Media

JULY 16, 2020

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.

Groups 197

Groups Groups LinkedIn Tips 197