Direct Marketing Observations
SEPTEMBER 4, 2015
If you, as a digital marketer still don’t know what that value is, well then, shame on you. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. But have you ever really looked at who you’re connected to on Linkedin?
Direct Marketing Observations
JANUARY 17, 2019
As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. Absolutely.
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Direct Marketing Observations
SEPTEMBER 26, 2013
Linkedin has an endorse button, Facebook has a like button and G+ has the plus. The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'
Direct Marketing Observations
MARCH 1, 2017
But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. Clearly, marketers and brands have got to elevate their game of being interesting and compelling every day at midnight. Does that mean a brand should use them?
Direct Marketing Observations
SEPTEMBER 12, 2011
For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. It starts with Linkedin. In fact, if we go by the 90-9-1 model, Linkedin might be as social as some people will ever get! Social is the accelerant.
Direct Marketing Observations
MARCH 18, 2010
3) Create a Linkedin profile. Again, you should have one of these anyway but there are some cool little features buried in Linkedin that can help you network with like minded professionals, look for new resources and partners, connect with current and past work colleagues and if need be, look for a new job. Setup is minimal.
Direct Marketing Observations
JANUARY 31, 2024
If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. What is good content ?
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