Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Linkedin. Enter Simon Sinek.

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B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

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Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Linkedin.

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B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Linkedin. Let me explain ….

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B2B Communities Curation Marketing 219

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Linkedin. Share this on Facebook.

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Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Linkedin. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Linkedin. Share this on Facebook. Share this on Reddit.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Linkedin.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Share this on Linkedin. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. Did I forget to mention all of this is FREE!

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System B2B Facebook Marketing 219

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Share this on Linkedin. Tags: Advertising Buzz Marketing Mobile. Tweet This!

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Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. Related posts: Spray and Pray Marketing 2.0 Tweet This! Share this on Facebook.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Linkedin. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Share this on del.icio.us.

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

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B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Linkedin. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Tweet This!

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

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Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This!

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B2B Social Media Radian6 Microblogging 206

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

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B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. perhaps there will be shortly.

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B2B Google Marketing Mobile 205

Buzz Marketing for Technology

SEPTEMBER 29, 2008

for Learning Professionals , I've created a couple of screen casts showing very quickly how I use LinkedIn to find expertise. As part of the Web 2.0 This is my first time using Jing. Let me know what you think. FYI - the Jing object does not appear in the RSS feed.

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LinkedIn Web 2.0 RSS Feed 109

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Yesterday I created a screen cast on LinkedIn for Finding Expertise. I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far. Today, I saw a post on our Free - Web 2.0

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LinkedIn Screencast Web 2.0 Class 100

Buzz Marketing for Technology

OCTOBER 6, 2008

WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. Because LinkedIn is designed for professional networking, thereâ??s Also see what other learning professionals are saying about LinkedIn.

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LinkedIn Badge Screencast Forums 100

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Share this on Facebook. Share this on del.icio.us.

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Lurker Social Media Crowdsourcing Wiki 207

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

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Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 11, 2010

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Share this on Linkedin. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. We hope you agree! Tweet This!

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Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

NOVEMBER 13, 2009

So since you can’t hire an expert, what qualities would make for a good social media marketer? Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Throw in the weekends and that drops to 5.5 But wait, social media hasn’t been around that long! Share this on Reddit.

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

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B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

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B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Share this on Linkedin. Tweet This!

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Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Linkedin. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Tweet This! Share this on Facebook. Share this on del.icio.us.

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B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing!

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iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Linkedin. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media.

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Crowdsourcing Reddit Cause marketing Meme 199

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

APRIL 6, 2010

The rich interactions we are having on this platform is starting to make sense and as marketers start to really engage in advertising and events and adopting new features as they roll out – there will be a real need for collecting the data to create a rich profile that becomes the basis for lead nurturing on Facebook. Share this on Linkedin.

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Platform Facebook CPM CPC 224

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

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Conversation Newsvine Ping.fm Plaxo 232