Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 140

Social Media Consultant Strategy Organization 140

Almost Savvy

AUGUST 3, 2009

While I imagine that this attitude makes the local board of tourism very happy, is there really any place where we can do whatever we want and be assured that no one will know about it? If you are looking for a social media guru, youve come to the wrong place.

Reputation 191

Reputation How To LinkedIn Lijit 191

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign. Offer pre-release access to new products/services.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 23, 2010

check it out) [link] [link] School of Tourism Jay Baer gets wooed by Canadian intern Gilbert Leung w/ his 3 week build of search eng. Take a second to check it out and then leave a comment, okay? RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.

Communities 237

Communities Twitter Web 2.0 ROI 237