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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. This chart shows usage of five major social outposts by organization type. Are there differences between B2B and B2C in social media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

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Creating Evangelists: Social Media the Cirque du Soleil Way

Almost Savvy

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. This strategy was definitely in play here. Results: Did I attend LOVE because I was offered a ticket? Yes, absolutely.