Breaking down BookTok: What brands can learn from this social-literary phenomenon
Sprout Social
JULY 18, 2022
This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. To keep BookTokers on the right track, retailers like Barnes and Noble and Books-a-Million created #BookTok-specific sections on their websites. urbabykenz.
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