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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021.

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Under the Copyright Act, the fair use of copyrighted work, including through the reproduction of copies for news reporting, scholarship, teaching, or criticism, doesn’t count as infringement. All the music available in the TikTok Sound library is legal to use in your posts because it’s licensed.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

The Fake Facebook Meme. Most recently, I saw a meme claiming Coca Cola’s current formula is more addictive than its original formula, in spite of the fact that (admitted by the meme) the original formula contained cocaine. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Skits and memes. The good news? Access to a sound library. From memes and original audio to what’s on the radio and beyond, access to sound libraries encourages brands to make their videos “loud” Filters and visual effects. Product showcases, reviews and recommendations. How-tos and tutorials.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Brandwatch Source: Brandwatch Brandwatch uses a library of 1.6 More than 500 million new conversations are added every day. Spot competitor campaigns as they launch.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Forget your marketing degree and crank out some dank, industry-related memes. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way. If you’ve got the freedom, turn up the heat. Experiment with language.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes. The good news for this little book club is that things are changing and evolving daily in the social media world. In the meantime, consider this mini library the inspiration to flex your own social media genius.